Premium hotel group prospers with SiteMinder

Avillion Hotel Group

The Avillion Hotel Group is a successful and expanding Malaysia-based hotel portfolio featuring three deluxe properties which use SiteMinder’s Channel Manager to connect them to booking websites around the world as well as TheBookingButton – SiteMinder’s express, commission free booking engine which allows travellers to book direct via the three hotels’ own websites. Avillion’s growing Private Collection portfolio comprising exclusive homes and villas in Malaysia and Japan also uses TheBookingButton to power its direct bookings.

Online reservation costs slashed by 50% and revenue lifted by 30%

Renowned for their striking architecture, sumptuous surroundings and individualism, Avillion’s premium hotels, resorts and villas have all capitalised on SiteMinder’s automated channel management distribution platform to power revenue increases and cost savings just as impressive as the brand itself.

“Avillion achieve average cost savings of more than50 per cent across its properties…”

MS HELEN TAN, BUSINESS, MARKETING AND SALES DIRECTOR FOR THE AVILLION HOTEL GROUP

Business, Marketing and Sales Director for the Avillion Hotel Group, Ms Helen Tan, says TheBookingButton, which is 100 percent commission-free, and SiteMinder’s flat-fee Channel Manager have helped Avillion achieve average cost savings of more than 50 per cent across its properties, compared to the previous, financially prohibitive, commission-based booking engine system it used.

“We have found TheBookingButton to be very user friendly with quick and easy steps for our guests to make and confirm reservations on our own websites”

The massive saving was achieved in just two years since 2010 when Avillion partnered with SiteMinder’s channel management and direct booking solutions. In addition to these sizeable cost savings, Ms Tan says bookings from online booking networks around the world have grown by an impressive 30 per cent since 2010 while direct reservations from Avillion’s own websites, using TheBookingButton from SiteMinder, have risen by a substantial 25 per cent.

“In 2010 we were seeking a channel management solution to expand our online reach and some of the online travel agents we work with suggested we partner with SiteMinder,” Ms Tan explains. “We discovered SiteMinder also had a commission free booking engine that could help us increase our online bookings, provide a fresh new look and simplify our website reservation process so we are successfully using both systems to power our growth.”

“We have found TheBookingButton to be very user-friendly with quick and easy steps for our guests to make and confirm reservations on our own websites. The fixed low monthly cost instead of commissions on every booking delivers to us substantial cost savings and efficiencies and the booking platform also allows guests to book other services such as limousines, spa packages and other leisure activities, adding to incremental revenue.

“We have seen significant increases in revenue and cost savings across the board”

“We have seen significant increases in revenue and cost savings across the board at our properties but what we like most about TheBookingButton and SiteMinder’s Channel Manager is the ease with which we can manage room allotment and the loading of rates and availability around the clock, which helps us to maximise revenue across the booking spectrum and minimise the amount of time and labour completing these tasks.

“As our portfolio expands in what is a competitive market, we look forward to working with SiteMinder to reach more markets and bring more business through the doors of our beautiful properties.”