Nathan Hotel optimises distribution to drive direct online bookings with SiteMinder

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Nathan Hotel is one of Hong Kong’s premier hotels, located in the exciting northern district of Kowloon where shopping, arts, and entertainment abound.

With a rich 48-year history, the Nathan Hotel boasts 189 rooms and caters for every traveller with a unique bar, stunning cellar and modern restaurant.

Rooms range from polished comfort with free wi-fi and flat screen TVs, to upgraded luxurious decor with marble bathrooms, guest lounges and entertainment systems. Suites come complete with a living room.

Guests are welcomed with nothing short of excellent service with a free in-room amenity, ‘handy’, providing them with unlimited local and international calls as well as an in-built city guide. The facilities also include a 24-hour fitness centre, business centre, and tour centre.

Whether guests are there to enjoy the sights or for important business travel, Nathan Hotel provides the ultimate experience.

The Challenge

With a large occupancy and four central classes of rooms, Nathan Hotel was in a position where managing its inventory across multiple OTA channels was becoming increasingly difficult. Being a
popular hotel, not having the ability to immediately update its rooms and rates was a potential handicap for its revenue stream and constant hindrance on staff.

Additionally, the hotel was lacking seamless integration with an online booking engine, meaning it could not accept direct bookings and have an outlet from the OTA commission fees for each booking.

Director of sales, Wenus Chan, knew something had to be done if the business was to remain profitable.
“We really started looking for a stable system that would allow us to instantly update our inventory and room rates across all channels, to avoid overbooking and save a lot of time and hassle.”

The Solution

The team at the Nathan Hotel were urged by another hotelier to consider SiteMinder, offering The Channel Manager, a real-time distribution tool and the leading cloud platform for room rate
and inventory management; and TheBookingButton, a simple and professional booking engine that allows guests to book direct with no commissions payable by the hotel.

Ms Chan had two main concerns that SiteMinder was able to fulfil.

“We wanted two important requirements satisfied; a platform that was user-friendly and one that offered immediate and automatic updates to our inventory. We had everything up and running within the month, which more than met our expectations.”

“We wanted two important requirements satisfied; a platform that was user-friendly and one that offered immediate and automatic updates to our inventory. We had everything up and running within the month, which more than met our expectations.”

The Results

With SiteMinder, the Nathan Hotel was able to streamline its distribution and reservation management; saving time, increasing revenue, and boosting direct bookings.

“We’ve saved so much time by allowing staff to concentrate on other jobs now”, says Mr Chan. “We’re saving at least 90 man hours per week. We’re truly impressed with the experience and innovation of the team at SiteMinder. They offer excellent training and customer service, along with their reservation capabilities, easy user interface, and cloud-based platform.”

TheBookingButton proved to be a revelation for Nathan Hotel, who praised how responsive and effective it was compared with other booking engines.

“TheBookingButton is an ideal booking system for hotels. It provides better and more efficient results with higher booking conversions than we saw with the previous booking engine we used. We would definitely recommend SiteMinder to other hoteliers.”

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