10 choses à comprendre pour travailler avec la réservation instantanée TripConnect

Par Clare Riley, Directrice de la publication, SiteMinder Repensez à l’an 2000, il y a une foule d’événements auxquels réfléchir. Le musée Tate Modern de Londres était inauguré, Vladimir Poutine était élu Président de la Russie, le milliardième Indien venait au monde, George W. Bush devenait le 43e Président des États-Unis, et les Jeux Olympiques d’été se… Lire la suite »

Why it’s time to stop the Chinese travel fascination and start capitalising

By Glenn Andrews, Managing Director – Asia, SiteMinder There’s never a dull moment in the global travel industry and the past six months have been no exception in terms of acquisition, partnerships and strategic deals. In particular, moves in and from China are fascinating to watch as online travel agencies (OTAs) and more traditional travel… Lire la suite »

The role of price transparency in converting hotel guests online

By Fig Cakar, Managing Director – the Americas, SiteMinder Hotel brands, online travel intermediaries and technology solution providers are all too aware that online conversion is a huge issue. Depending on who you talk to, online conversion rates for most travel websites sit in the low single digits and all stakeholders are challenged with what… Lire la suite »

The future of revenue management – part 2 of 2

By David Tuza, Product Specialist, SiteMinder Revenue management is essential for any hotel today. In part 1 of this blog, we took a look at some of the developments, complexities and challenges today’s hoteliers face in the bid to optimise their revenue and returns. In this final part, we will explore three recommendations for hotels… Lire la suite »

The future of revenue management – part 1 of 2

By David Tuza, Product Specialist, SiteMinder Revenue management is essential for any hotel today. Without it, hotels simply forfeit the ability to boost their bookings, revenue and profit; offer competitive rates and promotions; and forecast the upcoming booking season. Whether it be metasearch price manipulation, mobile pricing strategies, or even brand protection, revenue managers have… Lire la suite »

5 tips for independent hotels to drive greater efficiencies

By Michael Kinloch, Director of Sales – Pacific, SiteMinder Independent hoteliers need to devise strategies to gain more business, more efficiently, in order to out-pace and out-perform competitors. In particular, the digital experience is pivotal for today’s independent hotelier, as more travellers turn to mobile devices and online platforms, including social media and IBEs, to… Lire la suite »

Hotel challenges: The one constant, six continents, one hundred and sixty countries on

By Dai Williams, SVP Sales Global and Managing Director – EMEA, SiteMinder It is always a proud moment to sign on a new customer, whether that customer is located in France or Azerbaijan. Maybe it’s in Niue, Saint Kitts and Nevis, Grenada or Micronesia, or maybe Seychelles – it’s a proud and exciting moment. And… Lire la suite »

How to store, track and promote your hotel inventory effectively – part 2 of 2

By Fig Cakar, Managing Director – the Americas, SiteMinder Increased competition and transparency in today’s booking landscape is making effective management of inventory a high priority for today’s hotelier. Last week we discussed three key aspects of creating a balanced inventory management strategy and why they are important. In this week’s part 2, we’ll be… Lire la suite »

How to yield rates to maximise your hotel’s revenue growth – part 2 of 2

By David Chestler, EVP, Global Enterprise Sales & Business Development, SiteMinder Yield management is fast becoming a pivotal pricing strategy for today’s hotelier. Revenue managers and general managers of small hotel properties are today looking beyond ADR (Average Daily Rate) and RevPAR (Revenue Per Available Room) to other measures such as GOPPAR (Gross Operating Profit… Lire la suite »

How to yield rates to maximise your hotel’s revenue growth – part 1 of 2

By David Chestler, EVP, Global Enterprise Sales & Business Development, SiteMinder Yield management is fast becoming a pivotal pricing strategy for today’s hotelier. The concept is based on understanding, anticipating and influencing your guests’ behaviour in order to maximise revenue or profits for your hotel. Think of it as the art behind the science of… Lire la suite »

Revenue management: 6 marketing tactics to maximise your hotel’s revenue growth

A disciplined approach to revenue management, backed by the appropriate technology, is essential for hotels looking to optimise their revenue and returns. Today’s consumer has more purchasing intelligence, putting greater pressure on hoteliers to make accurate forecasts relative to booking demand, room pricing, and promotions. With the rise of OTAs and other online distribution channels,… Lire la suite »

5 Tips for Hotels to Harness the power of marketing technology

By Mark Abramowitz, VP Marketing, SiteMinder Increasing competition in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators, including email marketing. Last week I discussed some key strategies for creating effective email campaigns to promote your hotel and increase revenues. This week’s part 2, I’ll be going over ways… Lire la suite »

6 ways to promote your hotel and increase revenue with email marketing

By Mark Abramowitz, VP Marketing, SiteMinder Increasing competition in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators. But while it’s important for hotel marketers and revenue managers to consider both traditional and emerging opportunities, the costs associated with marketing your hotel through multiple channels can add up. Enter… Lire la suite »

5 emerging travel trends every hotelier should consider

By Jason Lewis, VP Sales – EMEA, SiteMinder From the latest in wearable technology to the rise of the socially-connected traveller, new travel trends are taking the hotel industry by storm. To stay relevant in today’s ever-changing marketplace, hoteliers need to be across the latest crazes and developments. Here are 5 emerging trends from this year’s… Lire la suite »

How to handle online guest reviews of your hotel

Online hotel reviews are changing everything. With more than two out of three global travellers now using travel review websites before making a booking, and 93% of those saying online reviews influence their booking decisions – it’s clear hotel operators must become adept in the art of handling online guest reviews in order to stay… Lire la suite »

4 top tips for lowering your hotel distribution costs, commissions and overheads

Hotel distribution costs are on the rise, as the march towards travel industry consolidation continues. Indeed, four brands – Expedia, Priceline, Orbitz Worldwide and Travelocity – dominate 95% of the OTA market share in the US alone. Meanwhile, Booking.com, Australia’s fastest-growing OTA, saw a 160% increase in mobile bookings in 2013 with revenues of $8… Lire la suite »

payment gateways

Payment gateways for hotel booking engines: Hindrance or help?

By Kevin Tatem, Director of Sales – Asia, SiteMinder Everyday, for the past six years I have been with SiteMinder, it seems I have interacted with a hotelier in Asia who absolutely MUST have a payment gateway linked to the Internet booking engine on their hotel website. The reasons they outline are always at least… Lire la suite »

11 ways to redefine customer service – not just your hotel distribution strategy

Customer service is top priority in any business and increasingly so in today’s competitive climate. The good news for hotels is that, by their very nature, they are in a unique position to continually redefine what true customer service is. Here’s a look at 11 ways this can be achieved. 1. Measure customer satisfaction and… Lire la suite »

How to overcome the flaw in hotel revenue management

“It’s not uncommon for reservations to be received from a channel and then sit with a hotel for days without ever being captured into its PMS or CRS … the inaccurate data means those hoteliers never truly know their correct, real-time supply, making it impossible to make good and informed business decisions.” Revenue managers have… Lire la suite »

Why hotels need direct access to China’s booming travel market

By Glenn Andrews, VP Sales – Asia, SiteMinder You’ve heard about this at an industry event or read about it on all the travel news sites. You’ve probably even had a chat about it with a colleague during your coffee break: Yes, China’s outbound travel market is booming. After dominating industry headlines this year-to-date, it’s barely hard-hitting… Lire la suite »

Smartphones and app mania – how hotels can tap into the millennial market

By Kevin Tatem, Director of Sales – Asia, SiteMinder. Facebook, Instagram, Twitter, WhatsApp, email, even banking apps have long made their way onto our smartphones and we love it. Millennials, in fact, love it even more. The global average of apps installed on one single smartphone at a time is as much as 25. For… Lire la suite »

Reach business travellers where they are – 3.3 nights a week

With international leisure and business travel on the rise, airports and hotels are realising the need to react to shifting demands. Between September 2012 and 2013, international business travel in Australia alone increased by 5% and, in a recent report by World Tourism Organization (UNWTO), destinations worldwide received some 317 million international tourists between January… Lire la suite »