Direct Bookings

More direct bookings at your hotel will mean more profit in your pocket at the end of the day. Learn how to tip the scales in your favour without alienating the online travel agents.

Read our informative blog posts or download our eBook to understand how you can attract travellers to become guests who book direct at your hotel.


6 reasons your hotel should be using cloud technology to increase bookings

Cloud technology is a powerful tool that hotels can easily use to generate more bookings, boost revenue, and improve guest experience, all while saving valuable time. Let’s look at the reasons why…

Abandoned Direct Bookings: 3 quick wins to get your guests to commit to a hotel reservation

Abandoned bookings are a huge source of frustration and lost revenue for hotels. But there are some common areas that can be worked on to increase conversions. Here’s some advice from SiteMinder…

mobile-friendly bookings

How do you solve a problem like mobile-friendly bookings?

Mobile-friendly bookings are constantly on the minds of travellers who want to use their smartphone to book a trip. Hotels should prioritise this.

How to remove friction from your guest’s hotel booking experience

Customer friction is a powerful booking barrier because it can come from many directions, but the good thing is how easy it is to solve. Find out how in this SiteMinder blog.

Free SiteMinder video: Lets book it! Winning the hotel booking

In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.

Hotel Marketing Strategy: 7 barriers to direct bookings and how to remove them

Improve your hotel’s booking strategy by uncovering the seven barriers to direct bookings and how to overcome them.

Adapting to an evolving travel industry: Why you’ll need to improve the modern hotel experience

Let’s discuss some of the key developments in travel, guest experience, hotel challenges, a new economy and the future outlook of hotels and how they can adapt to stay on top of the modern hospitality landscape with hotel technology.

Hotel Technology Systems: 4 crucial questions you need to ask any hotel software provider

For any hotel to stay relevant to travellers of today, they need to adopt the latest hotel technology on offer. Here are 4 key questions to ask yourself.

Around the World in 80 Words: How are guests travelling in December?

Let’s head around the world in 80 words to look at how guests are planning to travel this December, and what hotels can do to capitalise on last-minute bookings.

Hotel Marketing Strategy: Why mobile micro-moments and dayparting are the trends to watch in 2017

What are micro-moments? And what is ‘dayparting’ according to Google? Our blog looks at hotel marketing strategies and why mobile bookings are king in 2017.

website design

Optimising website design: 8 things you didn’t know you could do with SiteMinder’s Canvas

Website design is one of the biggest factors hotels must consider when looking to attract and convert guests. Here’s 8 things you can do with Canvas.

Hotel web design: How travellers read your website (…and how to get them to click on call-to-action buttons)

The way that travellers read your website is an important consideration in hotel web design. Here are some strategies to make sure your CTA gets clicked.

How to make direct bookings even sweeter with extras

Extras are an inextricable element of your hotel’s direct booking strategy. SiteMinder explores how you can get even smarter at selling your extras, backed by data reported by Tnooz…

3 keys to an effective hotel distribution strategy

Creating an effective hotel distribution strategy is the key to your reservations success at your hotel. Here are three things to consider when you’re in the planning stages…

On-Demand Webinar: Your Direct Booking Strategy – Targeting Guests of the Future

Watch this on-demand webinar to learn how to entice guests of the future to book direct at your hotel.

Direct bookings strategy: 3 brilliant tactics to help your hotel attract these key future guests

A recent SiteMinder eBook, ‘Your direct booking strategy: Are these 6 groups of travellers your future hotel guests?’, examined the six socio-demographic groups that hotels should be focused on attracting direct to their websites. Let’s take a look at the tactics you can use to increase direct bookings…

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the solo travellers?

Solo travellers are a growing market that seeks to use travel opportunities as a way to gain new experiences and connect with other people. Here’s how to get them to book direct at your hotel…

Your hotel’s data checklist: Are you using technology to drive data-led decisions?

Hotels should be relying on the data they can pull from their various system to boost revenue. Here’s the hotel data you should be using to drive decisions…

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the spending singles?

With no children or the consideration of partner, the spending singles have a higher disposable income – and they enjoy living like big spenders. Here’s how can you attract them to your hotel and get them to book direct…

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the energised baby boomers?

The famed Baby Boomer generation, born between 1946 and 1964, are becoming increasingly active as they head toward their retirement years. But how can you tailor your direct bookings strategy to attract them? This blog provides some ideas…

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the social media nudgers?

‘The Social Media Nudgers’ are the tech-savvy travellers who love to reach out to various brands via social media. Here’s how to tailor your direct bookings strategy to attract, reach, and convert them…

Your direct booking strategy: Are these 6 groups of travellers your future hotel guests?

Download this free ebook learn about the six socio-demographics that you should be paying attention to in order to maximise direct bookings at your hotel.

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the weary sleep-deprived travellers?

There’s an entire group of travellers who do not value sleep as much, prioritising experiences, connecting via their mobile devices, and juggling their careers. Is your hotel’s direct booking strategy poised to attract, reach, and convert this travel segment?

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the time-poor urbanites?

Who are ‘The Time-Poor Urbanites’? What do they want from travel brands? And how can hoteliers attract them and boost their direct bookings? This SiteMinder blog explores the group…

Increase hotel direct bookings: 11 things you didn’t know you could do with TheBookingButton

If you’re shopping around for an online booking engine to manage hotel direct bookings, you’ll no doubt be doing your research. So here are 11 things you didn’t know you could do with SiteMinder’s TheBookingButton…

Millennials & Travel: 20 interesting stats we learned about millennial hotel guests

Who are millennials? What inspires them to travel? And what do they expect from their hotel stays now, and in the future? New research from Expedia looks at millennial guests and their travel preferences…

HOTEL-GUEST-EXPERIENCE-REVENUE-SITEMINDER-BLOG

3 simple ways Travelodge used guest experience to deliver double-digit growth

Travelodge has delivered a stellar performance with impressive growth across RevPAR, revenue, and average room rate. What did the brand do to improve guest experience?

Hotel website design: 10 things you should understand about working with Canvas

SiteMinder recently launched a website creator called Canvas to help hoteliers with their hotel website design. Here are 10 things you should understand about Canvas and how you can work with it…

SITEMINDER-BLOG-EUROPE-HOTEL-INDUSTRY-STATS

State of the Nation: Independent hotels in Europe must adapt to attract new guests in 2016

Independent hotels in Europe must find new ways to attract customers during 2016 in order to survive. This SiteMinder blog features exclusive hotel industry research from Phocuswright.

Online Distribution & Hotel Marketing: What are the biggest challenges on the minds of hoteliers?

When it comes to managing online distribution and hotel marketing, what are the biggest challenges keeping hoteliers up at night?

Get hotel industry insights straight to your inbox!

Join thousands of hoteliers who subscribe to our blog for free.

Thanks for sharing

Sign up to our blog and receive regular updates on the content you're into

Send this to friend