Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.
A mobile app is the next logical step to boost your customer service, data analysis, and technological advancement. Here’s why we think it’s such a good idea…
The Chinese market is a difficult nut to crack when it comes to digital marketing but there are some essential techniques you can use. Find them here…
This free SEO cheat sheet answers all these questions and more – including: What keywords should you focus on? How to optimise your images for SEO? And where to place keywords for the best on-page optimisation?
This free guide from SiteMinder delves into why online reviews are so significant and what you can do to master your management of them. Download now to learn the best practice advice and responses.
Online reviews may seem too time-consuming and tedious to manage, but they’re becoming more important as time goes by. Here’s why you need to pay attention.
We were fortunate enough speak to Maarten Plesman, Vice President for Europe, Middle East and Africa at Revinate, about online reputation and email marketing.
In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.
Your hotel restaurant is a bigger resource than you realise. Use it to create premium guest experiences and drive more direct bookings to your hotel.
Voice reservations are still a valid channel for your hotel and may have a bigger impact than you think on marketing and hotel booking success. Here’s why..
Your hotel should always be keeping up with the latest social media developments. These new Facebook features will help you drive more bookings.
Social media has changed the way the world connects, engages, and communicates. In this eBook we explore useful insights into how travellers use social media to plan their trips and engage with it during and after their stay.
‘The Social Media Nudgers’ are the tech-savvy travellers who love to reach out to various brands via social media. Here’s how to tailor your direct bookings strategy to attract, reach, and convert them…
What are the advantages of using a website builder? What key elements and features should you look for in a hotel website template? SiteMinder explores the topic in this blog post.
Looking at your current hotel website, what design features do you think are lacking? This blog looks at some hotel website design inspiration…
Why is good website design important for your hotel? And how can you get started if you’re a beginner with no design skills? This SiteMinder blog looks at the best examples of hotel website design for true inspiration…
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