Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

Google My Business for Hotels: Why your profile is a free marketing gift

Google My Business is a great resource for your hotel to begin optimising search rankings. Learn how this free tool can get your hotel seen by potential guests everywhere.

Hotel Marketing Tips: 8 key reasons why the search landscape is shifting for hotels

Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores the topic…

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.

Dogs are loyal to their owners and a hotel loyalty program will help improve your hotel's online reputation

Why loyalty programs are vital for your hotel’s online reputation

Nothing is more important at your hotel than online reputation. Help grow your positive web presence with loyalty programs using these tips from SiteMinder.

Free on-demand video: How to manage your hotel’s online reviews

Online reviews have a growing influence within the travel industry. Find out how to manage them correctly in this exciting webinar….

Driving direct bookings: Are hotel images more important than guest reviews?

Hotel images could be even more vital than guest reviews when it comes to giving guests a reason to book at your hotel. Explore the topic in this SiteMinder article.

The social media updates and how this affects marketing for your hotel

Which new social media features should you be using in your hotel’s marketing campaigns?

Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.

Man on the look out for predictions of future hotel technology

Future Hotel Predictions: Hoteliers think mobile apps will ‘dominate the guest booking journey’

Predicting the future of hotel technology is a tough gig. SiteMinder asked hoteliers to think about the types of tech that will dominate the next 10 years.

Free Infographic: 5 ways to get ahead of your local hotel competition

How closely do hotels watch their local competition? SiteMinder gives you 5 quick wins to stay ahead of your competitors.

Free on-demand video: Why you should be engaging with your hotel’s social fans

More and more people are using social media to influence the way they plan and participate in travel. Learn more in this exciting webinar…

instagram for business

What advice did Instagram give hotels looking to boost their social media engagement?

With some changes to the way hashtags work on Instagram, what should hoteliers know about gaining engagement on the popular channel. SiteMinder explores.

Social Media Marketing: 3 great examples of hotels that are getting it right

Social media marketing should be a crucial part of your hotel’s strategy as it’s where your prospective guests are. So how are hotels mastering social media? Here are three great examples of hotels getting it right…

Meet the Creators: SiteMinder’s Mike Ford says “if we can’t find good technology to integrate with, then we build it ourselves”

Mike Ford discusses the partnership between integral SiteMinder products, TheBookingButton and Canvas, and how they help deliver direct bookings to hotels.

Hotel website on an iPhone

Hotel Marketing Tips: 7 great examples of hotels getting it right on Instagram

Using Instagram to market your hotel is easy and inexpensive, but can provide huge benefits to your marketing strategy. Use these tips to optimise your photo-sharing.

Catering to mobile bookings for your hotel

How do you solve a problem like mobile-friendly bookings?

Mobile-friendly bookings are constantly on the minds of travellers who want to use their smartphone to book a trip. Hotels should prioritise this.

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