Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

Chinese tourists in a tourist destination

Ask the Hotel Experts: “Attracting Chinese tourists is no longer one-size-fits-all”

Putting plans into place to attract more Chinese travellers has sometimes been easier said than done, but SiteMinder spoke to China Ready Now to find some practical tips.

5 effective tactics for attracting international guests to your hotel

Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.

Google My Business for Hotels: Why your profile is a free marketing gift

Google My Business is a great resource for your hotel to begin optimising search rankings. Learn how this free tool can get your hotel seen by potential guests everywhere.

Hotel reviews are the golden egg

How to influence travellers: Why reviews are the golden egg at your hotel

Your hotel’s online reviews are one of the most vital aspects of your distribution plan. Collect as many positive reviews as you can to build a profitable business.

Does Airbnb have the formula right for managing online guest reviews?

Online reviews can be a source of frustration for hoteliers with some believing Airbnb has the process right. SiteMinder looks at the Airbnb formula and asks if it could work for hotels.

Dogs are loyal to their owners and a hotel loyalty program will help improve your hotel's online reputation

Why loyalty programs are vital for your hotel’s online reputation

Nothing is more important at your hotel than online reputation. Help grow your positive web presence with loyalty programs using these tips from SiteMinder.

Hotel boosts revenue by holding meetings and events

How to boost revenue from your hotel’s meetings and events business

Hotel meetings and events are a valuable business opportunity for your hotel to secure long-term revenue and boost your bottom line. Check out these tips for optimising corporate bookings.

Woman staying at a hotel because she brought a hotel package

Elevating Guest Experiences: How to categorise your hotel packages

Sometimes it’s about how you ‘package’ your hotel packages. Find out here how you can give your guests the value for money they’re looking for.

The social media updates and how this affects marketing for your hotel

Which new social media features should you be using in your hotel’s marketing campaigns?

Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.

Free on-demand video: Why you should be engaging with your hotel’s social fans

More and more people are using social media to influence the way they plan and participate in travel. Learn more in this exciting webinar…

instagram for business

What advice did Instagram give hotels looking to boost their social media engagement?

With some changes to the way hashtags work on Instagram, what should hoteliers know about gaining engagement on the popular channel. SiteMinder explores.

Social Media Marketing: 3 great examples of hotels that are getting it right

Social media marketing should be a crucial part of your hotel’s strategy as it’s where your prospective guests are. So how are hotels mastering social media? Here are three great examples of hotels getting it right…

Why your hotel’s booking engine needs the help of a beautiful website

Your hotel’s online booking engine needs to be integrated with a beautiful and functional website if you’re to drive the direct bookings you need at your property. Here’s how.

Meet the Creators: SiteMinder’s Mike Ford says “if we can’t find good technology to integrate with, then we build it ourselves”

Mike Ford discusses the partnership between integral SiteMinder products, TheBookingButton and Canvas, and how they help deliver direct bookings to hotels.

Driving direct bookings: Are hotel images more important than guest reviews?

Hotel images could be even more vital than guest reviews when it comes to giving guests a reason to book at your hotel. Explore the topic in this SiteMinder article.

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