Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

Hotel Marketing Tips: 8 key reasons why the search landscape is shifting for hotels

Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores the topic…

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Hotel booking behaviour: Why you should dig deep and analyse the way guests search online

Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.

Hotel website on an iPhone

Hotel Marketing Tips: 7 great examples of hotels getting it right on Instagram

Using Instagram to market your hotel is easy and inexpensive, but can provide huge benefits to your marketing strategy. Use these tips to optimise your photo-sharing.

A stamp and 5 stars

FREE infographic: How do hoteliers REALLY feel about managing their online reviews?

Online reviews can make or break your hotel’s online booking strategy. Guests value them highly but what do hoteliers think?

The good bad and ugly ebook

The Good, the Bad, & the Ugly: Essential advice and best practice for managing your hotel’s online reviews

This free guide from SiteMinder delves into why online reviews are so significant and what you can do to master your management of them. Download now to learn the best practice advice and responses.

online reviews

Online reviews and the importance of managing them at your hotel

Online reviews may seem too time-consuming and tedious to manage, but they’re becoming more important as time goes by. Here’s why you need to pay attention.

corporate guests

20 important things hoteliers should know to attract corporate guests and bookings

Corporate guests are a huge market that many hotels rely on for repeat business. If your property is set up for business travellers take note of these tips.

Free SiteMinder Video

Free SiteMinder video: Lets book it! Winning the hotel booking

In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.

An iPhone photographing a hotel's dish

How you can use your hotel restaurant to increase bookings

Your hotel restaurant is a bigger resource than you realise. Use it to create premium guest experiences and drive more direct bookings to your hotel.

The facebook icon, on the beach outside a hotel

How will Facebook’s newest features affect your hotel?

Your hotel should always be keeping up with the latest social media developments. These new Facebook features will help you drive more bookings.

The cover of SiteMinder's social media playbook

SiteMinder’s Social Playbook: 50 reasons (and tactics) for engaging with your hotel’s social media fans

Social media has changed the way the world connects, engages, and communicates. In this eBook we explore useful insights into how travellers use social media to plan their trips and engage with it during and after their stay.

Five young people using their phones

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the social media nudgers?

‘The Social Media Nudgers’ are the tech-savvy travellers who love to reach out to various brands via social media. Here’s how to tailor your direct bookings strategy to attract, reach, and convert them…

How do you solve a problem like mobile-friendly bookings?

How do you solve a problem like mobile-friendly bookings?

Mobile-friendly bookings are constantly on the minds of travellers who want to use their smartphone to book a trip. Hotels should prioritise this.

6 ways to improve your hotel website load time

Don’t lose bookings to a slow hotel website load time. Ensure your website is optimised to give users a trouble-free experience.

Hotel Website Templates: What benefits and features should you look for in a website editor?

What are the advantages of using a website builder? What key elements and features should you look for in a hotel website template? SiteMinder explores the topic in this blog post.

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