Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.
Google My Business is a great resource for your hotel to begin optimising search rankings. Learn how this free tool can get your hotel seen by potential guests everywhere.
Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores the topic…
Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.
Nothing is more important at your hotel than online reputation. Help grow your positive web presence with loyalty programs using these tips from SiteMinder.
Online reviews have a growing influence within the travel industry. Find out how to manage them correctly in this exciting webinar….
Hotel images could be even more vital than guest reviews when it comes to giving guests a reason to book at your hotel. Explore the topic in this SiteMinder article.
Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.
Predicting the future of hotel technology is a tough gig. SiteMinder asked hoteliers to think about the types of tech that will dominate the next 10 years.
How closely do hotels watch their local competition? SiteMinder gives you 5 quick wins to stay ahead of your competitors.
More and more people are using social media to influence the way they plan and participate in travel. Learn more in this exciting webinar…
With some changes to the way hashtags work on Instagram, what should hoteliers know about gaining engagement on the popular channel. SiteMinder explores.
Social media marketing should be a crucial part of your hotel’s strategy as it’s where your prospective guests are. So how are hotels mastering social media? Here are three great examples of hotels getting it right…
Mike Ford discusses the partnership between integral SiteMinder products, TheBookingButton and Canvas, and how they help deliver direct bookings to hotels.
Using Instagram to market your hotel is easy and inexpensive, but can provide huge benefits to your marketing strategy. Use these tips to optimise your photo-sharing.
Mobile-friendly bookings are constantly on the minds of travellers who want to use their smartphone to book a trip. Hotels should prioritise this.
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