Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

8 reasons why a mobile app is a good idea for your hotel

A mobile app is the next logical step to boost your customer service, data analysis, and technological advancement. Here’s why we think it’s such a good idea…

chinese market

How to use hotel digital marketing techniques to leverage the Chinese market

The Chinese market is a difficult nut to crack when it comes to digital marketing but there are some essential techniques you can use. Find them here…

Free SEO cheat sheet: Best practice advice for hotels looking to improve their Google rankings

This free SEO cheat sheet answers all these questions and more – including: What keywords should you focus on? How to optimise your images for SEO? And where to place keywords for the best on-page optimisation?

The Good, the Bad, & the Ugly: Essential advice and best practice for managing your hotel’s online reviews

This free guide from SiteMinder delves into why online reviews are so significant and what you can do to master your management of them. Download now to learn the best practice advice and responses.

online reviews

Online reviews and the importance of managing them at your hotel

Online reviews may seem too time-consuming and tedious to manage, but they’re becoming more important as time goes by. Here’s why you need to pay attention.

Online Reputation Management: Insights from VP EMEA of Revinate, Maarten Plesmen

We were fortunate enough speak to Maarten Plesman, Vice President for Europe, Middle East and Africa at Revinate, about online reputation and email marketing.

Free SiteMinder video: Lets book it! Winning the hotel booking

In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.

How you can use your hotel restaurant to increase bookings

Your hotel restaurant is a bigger resource than you realise. Use it to create premium guest experiences and drive more direct bookings to your hotel.

5 reasons you need to be tracking voice reservations at your hotel

Voice reservations are still a valid channel for your hotel and may have a bigger impact than you think on marketing and hotel booking success. Here’s why..

How will Facebook’s newest features affect your hotel?

Your hotel should always be keeping up with the latest social media developments. These new Facebook features will help you drive more bookings.

SiteMinder’s Social Playbook: 50 reasons (and tactics) for engaging with your hotel’s social media fans

Social media has changed the way the world connects, engages, and communicates. In this eBook we explore useful insights into how travellers use social media to plan their trips and engage with it during and after their stay.

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the social media nudgers?

‘The Social Media Nudgers’ are the tech-savvy travellers who love to reach out to various brands via social media. Here’s how to tailor your direct bookings strategy to attract, reach, and convert them…

hotel website load time

6 ways to improve your hotel website load time

Don’t lose bookings to a slow hotel website load time. Ensure your website is optimised to give users a trouble-free experience.

Hotel Website Templates: What benefits and features should you look for in a website editor?

What are the advantages of using a website builder? What key elements and features should you look for in a hotel website template? SiteMinder explores the topic in this blog post.

hotel website design

Compare your hotel website design: Does your current website match up to the best?

Looking at your current hotel website, what design features do you think are lacking? This blog looks at some hotel website design inspiration…

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