Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.
Google is placing more importance on paid search results and hotels need to understand the balance between organic and paid search to optimise their traffic. This SiteMinder blog explores the topic…
Identifying changing traveller booking behaviour is a key component of a successful hotel marketing and distribution plan. This blog from SiteMinder explores the latest trends.
Using Instagram to market your hotel is easy and inexpensive, but can provide huge benefits to your marketing strategy. Use these tips to optimise your photo-sharing.
Online reviews can make or break your hotel’s online booking strategy. Guests value them highly but what do hoteliers think?
This free guide from SiteMinder delves into why online reviews are so significant and what you can do to master your management of them. Download now to learn the best practice advice and responses.
Online reviews may seem too time-consuming and tedious to manage, but they’re becoming more important as time goes by. Here’s why you need to pay attention.
Corporate guests are a huge market that many hotels rely on for repeat business. If your property is set up for business travellers take note of these tips.
In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.
Your hotel restaurant is a bigger resource than you realise. Use it to create premium guest experiences and drive more direct bookings to your hotel.
Your hotel should always be keeping up with the latest social media developments. These new Facebook features will help you drive more bookings.
Social media has changed the way the world connects, engages, and communicates. In this eBook we explore useful insights into how travellers use social media to plan their trips and engage with it during and after their stay.
‘The Social Media Nudgers’ are the tech-savvy travellers who love to reach out to various brands via social media. Here’s how to tailor your direct bookings strategy to attract, reach, and convert them…
Mobile-friendly bookings are constantly on the minds of travellers who want to use their smartphone to book a trip. Hotels should prioritise this.
Don’t lose bookings to a slow hotel website load time. Ensure your website is optimised to give users a trouble-free experience.
What are the advantages of using a website builder? What key elements and features should you look for in a hotel website template? SiteMinder explores the topic in this blog post.
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