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Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

Design tips for your hotel website: Why you should make these features your main focus

Why is good website design important for your hotel? And how can you get started if you’re a beginner with no design skills? This SiteMinder blog looks at the best examples of hotel website design for true inspiration…

Hotel SEO Cheat Sheet & Free Webinar: How to improve your Google rankings

What is SEO? Is your hotel website built with SEO in mind? How should you start with your keyword strategy? All this, and more, answered in our blog.

Free SEO webinar: How to improve your hotel’s Google search rankings

This free SEO webinar from SiteMinder will help you understand: the basics of search engine optimisation (SEO) and how to improve your Google rankings with actionable best practice and steps.

The Good, the Bad, & the Ugly: Essential advice and best practice for managing your hotel’s online reviews

This free guide from SiteMinder delves into why online reviews are so significant and what you can do to master your management of them. Download now to learn the best practice advice and responses.

online reviews

Online reviews and the importance of managing them at your hotel

Online reviews may seem too time-consuming and tedious to manage, but they’re becoming more important as time goes by. Here’s why you need to pay attention.

Online Reputation Management: Insights from VP EMEA of Revinate, Maarten Plesmen

We were fortunate enough speak to Maarten Plesman, Vice President for Europe, Middle East and Africa at Revinate, about online reputation and email marketing.

5 best ancillary revenue ideas for independent hotels

Implementing ancillary revenue ideas will lead to a more fulfilling guest experience and flood your hotel with a whole new source of revenue.

Hotel Technology Systems: 4 crucial questions you need to ask any hotel software provider

For any hotel to stay relevant to travellers of today, they need to adopt the latest hotel technology on offer. Here are 4 key questions to ask yourself.

Revenue Management Skills: Are you fully optimising your hotel’s pricing strategy?

What key tactics should you be executing to ensure your hotel’s pricing strategy is up to scratch? Here’s your to-do list…

SiteMinder’s Social Playbook: 50 reasons (and tactics) for engaging with your hotel’s social media fans

Social media has changed the way the world connects, engages, and communicates. In this eBook we explore useful insights into how travellers use social media to plan their trips and engage with it during and after their stay.

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the social media nudgers?

‘The Social Media Nudgers’ are the tech-savvy travellers who love to reach out to various brands via social media. Here’s how to tailor your direct bookings strategy to attract, reach, and convert them…

Are you including these essential items in your hotel’s social media strategy?

Social media can greatly benefit your hotel. But what should you include in your strategy? Don’t forget these keys to success…

hotel website design

Compare your hotel website design: Does your current website match up to the best?

Looking at your current hotel website, what design features do you think are lacking? This blog looks at some hotel website design inspiration…

Hotel Marketing Strategy: Why mobile micro-moments and dayparting are the trends to watch in 2017

What are micro-moments? And what is ‘dayparting’ according to Google? Our blog looks at hotel marketing strategies and why mobile bookings are king in 2017.

website design

Optimising website design: 8 things you didn’t know you could do with SiteMinder’s Canvas

Website design is one of the biggest factors hotels must consider when looking to attract and convert guests. Here’s 8 things you can do with Canvas.

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