Nobody ever knows the exact science Google uses to rank pages, as they use complex algorithms which are constantly being updated.
But it’s important to understand how rankings work, and the role that search engine optimisation (or SEO) plays to help your hotel.
In this FREE SiteMinder SEO webinar, we will help you understand:
The basics of search engine optimisation (SEO)
Why you need to focus on SEO
How you can improve your Google rankings with actionable steps
Our expert speaker:
Lisa Baade – SEO Expert, Founder of geoLocal SEO
Lisa Baade has extensive experience in SEO for the hotel and accommodation industry, having worked with some of Australia’s largest brands including IHG, Crowne Plaza Hotel Group, the National Convention Centre Canberra, The Star, The Darling at The Star, Punthill Apartment Hotels, Harbour Rocks Hotel Sydney – MGallery by Sofitel and Hotel Ibis World Square. Lisa also has a wealth of international SEO experience working on SEO and online marketing strategies for the Nantucket Hotel and Winnetu Oceanside Resort in the USA.