Sales + Marketing

Your hotel will suffer without a positive sales approach and optimised marketing strategy. Make sure your hotel is the one that’s standing out.

To learn how to improve sales and marketing at your hotel, browse through our posts or download our eBook.


The social media updates and how this affects marketing for your hotel

Which new social media features should you be using in your hotel’s marketing campaigns?

Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.

Man on the look out for predictions of future hotel technology

Future Hotel Predictions: Hoteliers think mobile apps will ‘dominate the guest booking journey’

Predicting the future of hotel technology is a tough gig. SiteMinder asked hoteliers to think about the types of tech that will dominate the next 10 years.

Free Infographic: 5 ways to get ahead of your local hotel competition

How closely do hotels watch their local competition? SiteMinder gives you 5 quick wins to stay ahead of your competitors.

20 important things hoteliers should know to attract corporate guests and bookings

Corporate guests are a huge market that many hotels rely on for repeat business. If your property is set up for business travellers take note of these tips.

Free SiteMinder Video

Free SiteMinder video: Lets book it! Winning the hotel booking

In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.

An iPhone photographing a hotel's dish

How you can use your hotel restaurant to increase bookings

Your hotel restaurant is a bigger resource than you realise. Use it to create premium guest experiences and drive more direct bookings to your hotel.

A hotel customer holding an iPhone

5 reasons you need to be tracking voice reservations at your hotel

Voice reservations are still a valid channel for your hotel and may have a bigger impact than you think on marketing and hotel booking success. Here’s why..

Hand holding a loyalty card for a hotel brand

Is guest mindshare the key to driving your hotel’s brand loyalty?

Mindshare is a different way to approach guest loyalty. Building better brand awareness and focusing on improved guest experiences will help your hotel in the long run.

Red sign showing high occupancy at a hotel

How to manage high occupancy rates and build better guest loyalty programs

When your hotel occupancy is near capacity, it’s the perfect time to work on guest loyalty. Here’s how to engage your guests and improve long-term business.

Marketing tips for hotels

5 ways you should be investing your marketing dollars…and crucial reasons why

Your hotel marketing investment should be based on the strategies that will produce the best results for your hotel. Here are the five most important areas you should spending money on…

5 best ancillary revenue ideas for independent hotels

5 best ancillary revenue ideas for independent hotels

Implementing ancillary revenue ideas will lead to a more fulfilling guest experience and flood your hotel with a whole new source of revenue.

Hotel Technology Systems: 4 crucial questions you need to ask any hotel software provider

For any hotel to stay relevant to travellers of today, they need to adopt the latest hotel technology on offer. Here are 4 key questions to ask yourself.

Revenue Management Skills: Are you fully optimising your hotel’s pricing strategy?

What key tactics should you be executing to ensure your hotel’s pricing strategy is up to scratch? Here’s your to-do list…

2017 hotel trends

UK hotel industry trends: What is the forecast for 2017?

2017 hotel trends in the UK are looking solid without being spectacular and hoteliers should maintain a cautious approach as some changes continue to take effect.

Are metasearch sites gaining ground on OTAs?

Are metasearch sites gaining ground on OTAs?

Metasearch sites – in particular, Google – are gaining ground on OTAs, and innovating in the process. This blog explores their growth.

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