Sales + Marketing

Your hotel will suffer without a positive sales approach and optimised marketing strategy. Make sure your hotel is the one that’s standing out.

To learn how to improve sales and marketing at your hotel, browse through our posts or download our eBook.


corporate guests

20 important things hoteliers should know to attract corporate guests and bookings

Corporate guests are a huge market that many hotels rely on for repeat business. If your property is set up for business travellers take note of these tips.

Free SiteMinder Video

Free SiteMinder video: Lets book it! Winning the hotel booking

In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.

An iPhone photographing a hotel's dish

How you can use your hotel restaurant to increase bookings

Your hotel restaurant is a bigger resource than you realise. Use it to create premium guest experiences and drive more direct bookings to your hotel.

A hotel customer holding an iPhone

5 reasons you need to be tracking voice reservations at your hotel

Voice reservations are still a valid channel for your hotel and may have a bigger impact than you think on marketing and hotel booking success. Here’s why..

Is guest mindshare the key to driving your hotel’s brand loyalty?

Mindshare is a different way to approach guest loyalty. Building better brand awareness and focusing on improved guest experiences will help your hotel in the long run.

How to manage high occupancy rates and build better guest loyalty programs

How to manage high occupancy rates and build better guest loyalty programs

When your hotel occupancy is near capacity, it’s the perfect time to work on guest loyalty. Here’s how to engage your guests and improve long-term business.

5 ways you should be investing your marketing dollars…and crucial reasons why

Your hotel marketing investment should be based on the strategies that will produce the best results for your hotel. Here are the five most important areas you should spending money on…

5 best ancillary revenue ideas for independent hotels

5 best ancillary revenue ideas for independent hotels

Implementing ancillary revenue ideas will lead to a more fulfilling guest experience and flood your hotel with a whole new source of revenue.

Hotel Technology Systems: 4 crucial questions you need to ask any hotel software provider

For any hotel to stay relevant to travellers of today, they need to adopt the latest hotel technology on offer. Here are 4 key questions to ask yourself.

Revenue Management Skills: Are you fully optimising your hotel’s pricing strategy?

What key tactics should you be executing to ensure your hotel’s pricing strategy is up to scratch? Here’s your to-do list…

2017 hotel trends

UK hotel industry trends: What is the forecast for 2017?

2017 hotel trends in the UK are looking solid without being spectacular and hoteliers should maintain a cautious approach as some changes continue to take effect.

Are metasearch sites gaining ground on OTAs?

Are metasearch sites gaining ground on OTAs?

Metasearch sites – in particular, Google – are gaining ground on OTAs, and innovating in the process. This blog explores their growth.

Revenue Management Advice: 5 simple tips for increasing your hotel’s average daily rate

The average daily rate (ADR) is a key performance indicator that hotels use to track success over a specific length of time. Here’s how to increase yours.

http://www.siteminder.com/r/trends-advice/hotel-travel-industry-trends/staycation-hotels-domestic-bookings

The Global Staycation Trend: How can independent hotels secure domestic bookings?

More travellers are taking a staycation to save time and money. Here are 4 tips on how independent hotels can secure domestic bookings…

5 simple ways to capitalise on events near your hotel and boost revenue

There are many ways you can use an event to adjust your revenue strategy and improve the popularity of your hotel. Check out out tips…

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