Sales + Marketing

Your hotel will suffer without a positive sales approach and optimised marketing strategy. Make sure your hotel is the one that’s standing out.

To learn how to improve sales and marketing at your hotel, browse through our posts or download our eBook.


Free SiteMinder video: Lets book it! Winning the hotel booking

In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.

How you can use your hotel restaurant to increase bookings

Your hotel restaurant is a bigger resource than you realise. Use it to create premium guest experiences and drive more direct bookings to your hotel.

5 reasons you need to be tracking voice reservations at your hotel

Voice reservations are still a valid channel for your hotel and may have a bigger impact than you think on marketing and hotel booking success. Here’s why..

Is guest mindshare the key to driving your hotel’s brand loyalty?

Mindshare is a different way to approach guest loyalty. Building better brand awareness and focusing on improved guest experiences will help your hotel in the long run.

How to manage high occupancy rates and build better guest loyalty programs

When your hotel occupancy is near capacity, it’s the perfect time to work on guest loyalty. Here’s how to engage your guests and improve long-term business.

5 ways you should be investing your marketing dollars…and crucial reasons why

Your hotel marketing investment should be based on the strategies that will produce the best results for your hotel. Here are the five most important areas you should spending money on…

5 best ancillary revenue ideas for independent hotels

Implementing ancillary revenue ideas will lead to a more fulfilling guest experience and flood your hotel with a whole new source of revenue.

Hotel Technology Systems: 4 crucial questions you need to ask any hotel software provider

For any hotel to stay relevant to travellers of today, they need to adopt the latest hotel technology on offer. Here are 4 key questions to ask yourself.

Revenue Management Skills: Are you fully optimising your hotel’s pricing strategy?

What key tactics should you be executing to ensure your hotel’s pricing strategy is up to scratch? Here’s your to-do list…

2017 hotel trends

UK hotel industry trends: What is the forecast for 2017?

2017 hotel trends in the UK are looking solid without being spectacular and hoteliers should maintain a cautious approach as some changes continue to take effect.

Are metasearch sites gaining ground on OTAs?

Metasearch sites – in particular, Google – are gaining ground on OTAs, and innovating in the process. This blog explores their growth.

Revenue Management Advice: 5 simple tips for increasing your hotel’s average daily rate

The average daily rate (ADR) is a key performance indicator that hotels use to track success over a specific length of time. Here’s how to increase yours.

http://www.siteminder.com/r/trends-advice/hotel-travel-industry-trends/staycation-hotels-domestic-bookings

The Global Staycation Trend: How can independent hotels secure domestic bookings?

More travellers are taking a staycation to save time and money. Here are 4 tips on how independent hotels can secure domestic bookings…

5 simple ways to capitalise on events near your hotel and boost revenue

There are many ways you can use an event to adjust your revenue strategy and improve the popularity of your hotel. Check out out tips…

Hotel Industry News: Things you might have missed in September

With so much hotel industry news taking place every month, it’s hard to keep track. SiteMinder’s TrendTracker is here to fill you in for September…

Hotel booking trends: 9 interesting things we learned about the path to purchase for British travellers

A new report from Expedia Media Solutions and comScore has uncovered some fascinating insights into the path British travellers take to purchase and the resources they interact with along the various stages of their hotel booking experience. This SiteMinder blog explores the research…

The right way to attract business travellers to your hotel

Business travellers are an important market segment for hoteliers, because they are frequently jet-setting across the globe for work. So how can you start to attract this lucrative segment?

You’re spending more on marketing your hotel, but where is it going?

Research from Phocuswright shows that hoteliers are spending more on their marketing – but where is that money going? This exclusive blog from SiteMinder looks at the figures…

Why you should start using Google Hotel Ads to market your property

Google Hotel Ads is a great way for hotels to attract and convert today’s travelers. Here’s what you need to know about it.

The Independent Hotelier’s Guide to Search Engine Optimisation

Do you want your independent hotel to rank first on Google? Download this FREE eBook to learn about how you can use SEO to attract and convert today’s travellers.

Online Reputation Management: Insights from VP EMEA of Revinate, Maarten Plesmen

We were fortunate enough speak to Maarten Plesman, Vice President for Europe, Middle East and Africa at Revinate, about online reputation and email marketing.

Increase hotel direct bookings: 11 things you didn’t know you could do with TheBookingButton

If you’re shopping around for an online booking engine to manage hotel direct bookings, you’ll no doubt be doing your research. So here are 11 things you didn’t know you could do with SiteMinder’s TheBookingButton…

5 ways your hotel should be managing room rates to get ahead of the competition

Your hotel should be monitoring the room rates of your competitors so you can see just how competitive your pricing is. But when you have that information, what do you do with it? Here are a few examples of how to tailor your revenue management strategy accordingly…

Revenue Management Rules: 6 brilliant lessons your hotel should be following to maximize bookings

With so many different approaches to revenue management hoteliers are spoiled for choice when it comes to following best practice. SiteMinder spoke to Stefan Wolf, senior vice president revenue & distribution strategy for the ONYX Hospitality Group, about his top tips for getting ahead of the competition…

5 reasons your hotel should publish a blog (…and 3 reasons not to)

Should your hotel publish a blog? There are many reasons to host a blog on your website and regularly publish content. Here are 5 good reasons to have a blog…and 3 reasons not to.

Hotel Technology 2020: What will the hotel of the future look like?

Wearables, virtual reality, and 3D printing are all significant trends demanding attention in the technology sector. So, how will hotel technology shape our guest experience of the future?

Content marketing for hotels: How to get started telling your hotel’s story

Content marketing is more than just a buzzword. Here’s how your hotel can get started telling your property’s unique story.

Your May guide to what’s on with SiteMinder…

There’s always plenty of ways to get involved with SiteMinder, wherever you are in the world. Here’s what’s on this month in May…

Hotel Customer Service: How to use Twitter to engage & listen to your guests

Hotel staff are often not as confident at responding to tweets as they are with face-to-face customer service. Here’s some advice on how to use Twitter for hotel customer service…

Millennials & Travel: 20 interesting stats we learned about millennial hotel guests

Who are millennials? What inspires them to travel? And what do they expect from their hotel stays now, and in the future? New research from Expedia looks at millennial guests and their travel preferences…

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