October is always full of fright, and you might be incorporating ghosts, ghouls and goblins into your hotel decor this month.
And while you can certainly spook things up at your hotel, it’s important to make sure that your website isn’t so terrifying that your guests won’t book their next stay at your property.
Save your tricks and treats for the lobby, and keep these five scary web design tactics away from your hotel’s website…
1. No up-to-date design and functionality
If you haven’t updated your website in the last few years, chances are it’s outdated and lagging behind.
The three must-haves in this mobile-first age are:
- A mobile-friendly website that features a responsive page design.
- A site that loads quickly. (In fact, 64% of smartphone users expect pages to load in less than four seconds.)
- A site that offers travellers the information they both want and need (and a quick way to find it).
A website that can attract guests on any device and convert lookers into bookers is vital to your success online and you can learn more about improve your conversion rate here.
2. No secure payment and booking process
Handing over credit card details and personal information to an unsecure website can be truly horrifying. Your hotel’s online payment portal needs to be provided by a PCI DSS compliant technology supplier.
This is a guaranteed secure way to accept payments online from your guests, and it will increase your guests’ trust in your brand. Having a payment process that your guests trust is one of the most important elements of your booking experience.
Research shows that two thirds of US travellers are nervous about being redirected to pay indicating that they are less likely to trust a hotel website and complete the booking. Reassure your guests on your website where you can.
Click here to download our free eBook on how to secure your guests’ data.
3. No reviews to be found
If travellers are searching TripAdvisor, Facebook and Google and can’t find a single review of your hotel, they are going to question why.
Instead of letting your guests feel like they are roaming down the empty halls of a haunted house while they are searching for feedback about your hotel, focus on generating positive online reviews from previous guests.
Use automated emails to invite reviews, and regularly engage with your audience on social media. One great way to encourage reviews is to display your awards and certificates of excellence – make sure your website creator and editor that can facilitate this and showcase your hotel’s achievements.
Brush up on your reputation management skills by Click here on how to get more positive guest reviews.
4. No inspiring photos or online gallery
A couple of thumbnail photos of the rooms and amenities that you offer isn’t going to convince anyone to book with you.
Create a gallery filled with high-resolution photos that showcase every aspect, view and detail from your property.
5. No option to book direct with you
Your guests might be more shocked by the fact that you can’t accept direct bookings, than they would if they saw a witch fly past on a broomstick!
Travellers today want to book direct with hotels in a way that is convenient for them. This means a way to self-serve, no matter what device they’re booking through.