Guest Experience

The most important part of your hotel are its guests. Maintaining their satisfaction is the key to the continued success of your business.

Use our blogs and eBooks to find tips on how you can achieve the best possible experience for your guests.

 


hotel culture

Why it’s important to let your destination shape hotel culture

Your hotel culture should not only stay true to your brand values, but it should also reflect the local community that your hotel is located within.

8 reasons why a mobile app is a good idea for your hotel

A mobile app is the next logical step to boost your customer service, data analysis, and technological advancement. Here’s why we think it’s such a good idea…

How to manage high occupancy rates and build better guest loyalty programs

When your hotel occupancy is near capacity, it’s the perfect time to work on guest loyalty. Here’s how to engage your guests and improve long-term business.

online reviews

Online reviews and the importance of managing them at your hotel

Online reviews may seem too time-consuming and tedious to manage, but they’re becoming more important as time goes by. Here’s why you need to pay attention.

5 things about your hotel’s website that will scare guests away

Here are 5 things about your hotel’s website that will scare your guests away…maybe for good. Find out how to make your website more friendly in this SiteMinder blog…

Virtual Reality: Is this the new frontier for hotel marketing and booking strategies?

More hoteliers are using virtual reality via tours of their properties to improve their marketing and direct booking strategies. Here’s how you can too…

Can hoteliers use Pokémon Go to drive revenue?

By now, you’ve probably heard of the new phenomenon of Pokémon Go. But how can a mobile game about imaginary creatures impact your hotel’s revenue? Let’s discuss…

Drive more hotel bookings: 5 ways to make sure your hotel packages pack a punch

Packages are passé. Bed and breakfast is the norm – and somewhat expected. So how do you drive more hotel bookings with hotel packages that pack a punch. This SiteMinder blog has five creative ideas…

5 reasons your hotel should publish a blog (…and 3 reasons not to)

Should your hotel publish a blog? There are many reasons to host a blog on your website and regularly publish content. Here are 5 good reasons to have a blog…and 3 reasons not to.

Hotel Technology 2020: What will the hotel of the future look like?

Wearables, virtual reality, and 3D printing are all significant trends demanding attention in the technology sector. So, how will hotel technology shape our guest experience of the future?

Hotel Customer Service: How to use Twitter to engage & listen to your guests

Hotel staff are often not as confident at responding to tweets as they are with face-to-face customer service. Here’s some advice on how to use Twitter for hotel customer service…

Millennials & Travel: 20 interesting stats we learned about millennial hotel guests

Who are millennials? What inspires them to travel? And what do they expect from their hotel stays now, and in the future? New research from Expedia looks at millennial guests and their travel preferences…

HOW-TO-MANAGE-ONLINE-HOTEL-REVIEWS

How to manage your hotel’s online reviews (and improve your reputation management skills)

Managing your reputation can be overwhelming and it can be hard to know where to start with the many online reviews that are posted about your property. This blog looks at how to handle both complaints and rave reviews.

HOTEL-GUEST-EXPERIENCE-REVENUE-SITEMINDER-BLOG

3 simple ways Travelodge used guest experience to deliver double-digit growth

Travelodge has delivered a stellar performance with impressive growth across RevPAR, revenue, and average room rate. What did the brand do to improve guest experience?

Why you should treat your hotel’s website like a beautiful store window display

How can the four golden rules of storefront window displays be applied to the design of your hotel’s website? This SiteMinder blog explains the thinking behind the theory…

#Obsessed: 25 fascinating stats demonstrating the power of your guests and social media

A report published by the national tourism agency, VisitBritain, shows the powerful influence social media has when it comes to international visitors and their travel choices.

Why your hotel needs a mobile-friendly website (and why it’s easier to achieve than it sounds)

You know your hotel needs a mobile-friendly website. But it sounds like a daunting task. This SiteMinder blog explains why it’s completely necessary and much easier than it sounds…

Hotel bookings: Research shows two major booking behaviour changes rising among guests

This SiteMinder blog explores new findings from Sojern showing that two major changes are occurring when it comes to the booking patterns of hotel guests.

Your ultimate A-to-Z guide to web design: 26 elements you need to create your hotel website

Your hotel’s ultimate A-to-Z guide to beautiful website design, produced by SiteMinder, will help answer some of your questions, such as: What is responsive design?; What should be on a website’s homepage?; How can calls-to-action improve navigation?; and Why does a website need plenty of white space?

Planet vs Profit: Are your hotel guests becoming sceptical about your sustainability claims?

New research has found that as hotels become more concerned with sustainability, some guests are becoming increasingly sceptical. So what causes the scepticism? And what can your hotel do to overcome it?

Before and After: 3 brilliant ways a country hotel took back control of its website with Canvas

Taking control of your hotel’s website design can feel like a huge task. Here’s how a country hotel used website creator Canvas to take instant ownership…

The Age of Connection: What do travellers want from their future holiday experiences?

A new report from American Express has revealed that today’s era of travel is being labelled as ‘The Age of Connection’ as holidaymakers demand a greater level of personalisation and technology innovation from hotels.

Lost productivity: 5 practical ways to combat your hotel’s high staff turnover

Lost productivity is costing the hospitality industry a huge amount. Simon Tarr, from People 1st, explains how to improve productivity at your hotel…

4 interesting ways daily use of smartphones is spilling over into travel experiences

Leading researchers have found that daily smartphone use substantially influences a guest’s travel experience. Here’s what your hotel should know about travellers use of their mobiles…

Don’t get mad, get even: 5 lessons hotels can learn from Airbnb’s guest experience

This insightful SiteMinder blog explores the five key lessons that hotels can learn from Airbnb’s brilliant guest experience – don’t get mad, get even!

Last-minute bookings: How your hotel can run at 100% occupancy

Last-minute bookings offer a real opportunity for hotels – if they have the right technology. SiteMinder offers advice to help sell those very final rooms.

Why you should never hide surcharges in your hotel’s room rate

New research shows that hotels are applying more fees and surcharges for extras than ever before – SiteMinder shows why your hotel should be transparent…

9 simple rules to stay on the right side of managing online reviews

With the news that some businesses are using unlawful methods to gain positive online reviews, how can you make sure your hotel stays within the law?

From homepage to payment confirmation: Which features do international travellers want from your website?

What website features do international travellers want from your hotel’s website? SiteMinder uses stats from Worldpay to examine the online booking journey.

How to handle online guest reviews of your hotel

Online hotel reviews are changing everything – hotel operators must became adept in the art of handling online guest reviews in order to stay competitive.

Find more content here:

Get hotel industry insights straight to your inbox!

Join thousands of hoteliers who subscribe to our blog for free.

Thanks for sharing

Sign up to our blog and receive regular updates on the content you're into

Send this to friend