[WEBINAR] Optimising your online channels: How to make OTAs work for you – AUSPAC

  February 28, 2018

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Optimising your online channels: How to make OTAs work for you

 Wednesday, 2802/2018
Time: 11:00 am AEDT

We know that the prominence of OTAs like Expedia and Booking.com continues to grow and travellers view them as a valuable resource for discovering a diverse range of accommodation options at a competitive price.

However, hotels are constantly trying to drive direct bookings without engaging with OTAs which could leave them at a disadvantage.

SiteMinder believes that The Billboard Effect IS real. Our customers are proof that diversified distribution is critical for success.

So how can hoteliers optimise their online channels whilst ensuring the OTAs work for them?

Join us for this engaging debate in which we will cover:

  • The necessity of online travel agents
  • Taking your first steps
  • Understanding OTA rankings
  • The tactics and tricks you can use to ensure OTAs work for you
  • And an extensive panel discussion around the pros and cons with our industry experts


Meet our expert panel:

Fig Cakar
Managing Director – The Americas

Ashwin Kamlani
Executive Vice President

Matt Cooper
Chief Marketing Officer
Caribbean Hotel and Tourism Association


Don’t miss out on this exciting webinar by registering now!