2015 was a mega year for online hotel bookings. You only have to look at the statistics to realise how rapidly the phenomenal power of online reservations is growing.
And global guests are right there in the driving seat, increasingly demanding more control over their hotel booking experience.
A record 1.2 billion tourists travelled internationally during 2015 – a year-on-year increase of 4.4% – and the sixth consecutive annual increase, according to the latest figures from the World Tourism Organization (UNWTO).
Here at SiteMinder, our online distribution technology (and of course our 20,000+ global hotel customers) makes a valuable contribution to the booming travel and tourism sector, and we couldn’t do that without the many booking sites referenced in the ‘Top 10’ annual list.
In top position on every list around the world is Booking.com – a website that reserves in excess of 950,000 room nights for hotels every day – just one of the many interesting statistics you’ll find in our free report analysing the list.
Here’s just a snippet of what the leaders of SiteMinder said about those channels making the lists…
Mike Ford, managing director and co-founder, on the global top 10…
“This list captures the distribution channels that led the industry in providing one the most critical measures for a hotel’s success today – its online revenue.”
Dai Williams, managing director – EMEA, on the UK’s top 10…
“The direct channel – driven by SiteMinder’s TheBookingButton – is the third largest channel in the UK for our hotel customers. For me, this is hugely significant as it shows the continued importance that the direct channel plays for hotels in the booking landscape. I think that will be even more prevalent as we move through 2016.”
Michael Kinloch, director of sales – Pacific, on Australia’s top 10…
“I’ve been surprised by the slow adoption of mobile technology within the independent hotel sector over the last year considering the widely-known statistics about the adoption, and more so, the implementation of “mobilegeddon” by Google. However, I think 2016 is a real opportunity for hotels to take advantage of sleek, content-rich, mobile-friendly websites with a range of technology providers, including us here at SiteMinder, now ensuring that the cost is also being driven down.”
Glenn Andrews, managing director – Asia, on Thailand’s top 10..
“Ctrip and HotelTravel.com are tapping into the strength of the outbound market in both China and India to Thailand and there’s not too many surprises there. Mr & Mrs Smith is a welcome addition with the groups reporting that they are bringing a welcome class of clientele that are tending to spend more in-house, in areas such as restaurants, bars, and spas.”