Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution.

Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.

Marketing tips for hotels

5 ways you should be investing your marketing dollars…and crucial reasons why

Your hotel marketing investment should be based on the strategies that will produce the best results for your hotel. Here are the five most important areas you should spending money on…

Video about SEO for hotels

Video: Inside SEO for independent hotels 

This video reveals what hotels need to know about SEO. By implementing these SEO best practices hotels can get more bookings directly on their website.

6 ways to promote your hotel and increase revenue with email marketing

6 tips on how to more effectively leverage the capabilities of email marketing as part of your overall strategy to promote your hotel and increase revenue.

web de tu hotel

Design tips for your hotel website: Why you should make these features your main focus

Why is good website design important for your hotel? And how can you get started if you’re a beginner with no design skills? This SiteMinder blog looks at the best examples of hotel website design for true inspiration…

Hotel SEO Cheat Sheet & Free Webinar: How to improve your Google rankings

What is SEO? Is your hotel website built with SEO in mind? How should you start with your keyword strategy? All this, and more, answered in our blog.

Free SEO webinar: How to improve your hotel’s Google search rankings

This free SEO webinar from SiteMinder will help you understand: the basics of search engine optimisation (SEO) and how to improve your Google rankings with actionable best practice and steps.

How Google Trips will affect the travel industry and your hotel

Google’s new app, Trips, has made travelling easier for tourists and professionals. Here’s an in-depth look at the features and how it impacts your hotel…

Hotel web design: How travellers read your website (…and how to get them to click on call-to-action buttons)

The way that travellers read your website is an important consideration in hotel web design. Here are some strategies to make sure your CTA gets clicked.

Adwords update for hotel marketers: Mobilegeddon continues

Google recently made updates to their Adwords platform that significantly impact the way hotel marketers approach online marketing – especially when it comes to mobile. Learn about what they are and how they impact your hotel…

The Independent Hotelier’s Guide to Search Engine Optimisation

Do you want your independent hotel to rank first on Google? Download this FREE eBook to learn about how you can use SEO to attract and convert today’s travellers.

Drive more hotel bookings: 5 ways to make sure your hotel packages pack a punch

Packages are passé. Bed and breakfast is the norm – and somewhat expected. So how do you drive more hotel bookings with hotel packages that pack a punch. This SiteMinder blog has five creative ideas…

How to improve conversions on your hotel’s most important landing page

Which page on your website is the most important for converting prospective guests? And how can you improve the number of people converting? Here’s some best practice advice…

Top hotel marketing ideas: 3 effective ways to get your guests booking online

You may be too strapped for time to think about how you can innovate your marketing efforts, but it’s important to constantly evolve in this competitive landscape. Here some hotel marketing ideas to get guests booking…

How to use Instagram to promote your hotel and attract guests

With more than 400 million users, Instagram is fast becoming the front-runner in the race for the biggest social media influence – it’s especially powerful for hotels looking to attract guests.

5 reasons your hotel should publish a blog (…and 3 reasons not to)

Should your hotel publish a blog? There are many reasons to host a blog on your website and regularly publish content. Here are 5 good reasons to have a blog…and 3 reasons not to.

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