Digital Marketing

Getting your digital marketing right can make a huge difference to the amount of bookings you generate at your hotel. There are many channels you can investigate to improve your distribution.

Become more familiar with digital marketing by reading our blog or download our eBook to learn some strategies for your property.

How your mobile website can get friendly with Google

With big changes to Google search rankings coming in April, hotels must ensure their websites are mobile-friendly. SiteMinder explores the requirements…

Mobile bookings: Is your hotel tapping into a captive audience?

Statistics show that a typical smartphone user checks their mobile 1,500 times a week. Is your hotel tapping into the huge potential for mobile bookings?

5 content marketing tips to convert more guests

By Mark Abramowitz, VP Marketing, SiteMinder Want to appeal to your website visitors and inspire them to make bookings? It’s not enough to post a few static images of your hotel or luxurious infinity edge pool and hope for the best. Second only to internet advertising in accelerated growth, content marketing now accounts for more… Read more »

5 tips for independent hotels to drive greater efficiencies

Offer streamlined direct booking options on your website, mobile booking apps, competitive pricing and incentives & capture independent hotel market.

Revenue management: 6 marketing tactics to maximise your hotel’s revenue growth

A list of disciplined approach to increase your hotel’s revenue growth through better revenue management to optimise revenue and returns.

5 tips for hotels to harness the power of marketing technology

Ways to harness technology including marketing automation and social media integration to increase the effectiveness of your email marketing strategies.

Smartphones and app mania – how hotels can tap into the millennial market

Hotels have to introduce mobile components to their services to survive in today’s mobile, fast-paced world, and ensure they tap into the millennial market.

3 tips to master the mobile revolution

Stay on top of the mobile game – add value to your online travel bookings, build customer loyalty and give guests the ability to book while they’re on-the-go.

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