This in-depth opinion piece from SiteMinder co-founder and MD Mike Ford, explores the debate around website build projects and the quality of the end result. So, should a hotel completely start from scratch with a custom-made website? Or can website creators deliver results that are not only just as good, but in fact better?
Taking control of your hotel's website design can feel like a huge task. Here's how a country hotel used website creator Canvas to take instant ownership...
Social media presents a huge opportunity for hoteliers and this blog from SiteMinder looks at how you can maximise social with your internet booking engine.
SiteMinder attended the inaugural Travel Marketing Summit 2015, hosted by Mumbrella. Here are nine brilliant business insights from travel marketers...
With big changes to Google search rankings coming in April, hotels must ensure their websites are mobile-friendly. SiteMinder explores the requirements...
Statistics show that a typical smartphone user checks their mobile 1,500 times a week. Is your hotel tapping into the huge potential for mobile bookings?
SiteMinder's great content marketing strategy to effectively promote your hotel online, and help drive brand and personality to convert more guests.
Offer streamlined direct booking options on your website, mobile booking apps, competitive pricing and incentives & capture independent hotel market.
A list of disciplined approach to increase your hotel’s revenue growth through better revenue management to optimise revenue and returns.
Ways to harness technology including marketing automation and social media integration to increase the effectiveness of your email marketing strategies.
Hotels have to introduce mobile components to their services to survive in today’s mobile, fast-paced world, and ensure they tap into the millennial market.
Stay on top of the mobile game - add value to your online travel bookings, build customer loyalty and give guests the ability to book while they’re on-the-go.