10 of the most effective online courses for hoteliers

  Posted in Sales + Marketing

Online courses for hoteliers

Online learning can be a very easy and time-efficient way to gain more knowledge and make even further progress in your career or improve your business.

The good news is anyone can sign-up to an online course, even busy hoteliers, and they can be incredibly useful in adding value to day-to-day operations and strategies.

With that in mind, here are the best online courses hoteliers can enrol in to make a positive difference at their property. Some of them are even free!

Course #1
Social Media Marketing: Hospitality & Travel Professionals

Created by Brian Cliette

This course will help you leverage and get the most from popular social media platforms such as Facebook, Instagram, Twitter, Pinterest, Google+ etc. to drive engagement and traffic to your hotel business.

Key learnings include:

  • How to use the best channels and reach the largest market possible
  • How to monetise social media outlets
  • How to adapt social media for use as an extension to your front desk
  • How to amplify your content on social media
  • How to optimise customer feedback

Sign up here for the course.

This course will help you leverage and get the most out of popular social media platforms such as Facebook, Instagram, Twitter, Pinterest, Google+ etc to drive engagement and traffic.

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Course #2
How to use TripAdvisor to grow your hotel & travel business

Created by WhiteDot Digital

Unsurprisingly a popular one, this course offers a step-by-step guide on how to generate huge business for hotels, resorts, and tour operators using TripAdvisor.

Key learnings include:

  • Understand why TripAdvisor is so important
  • Understand TripAdvisor guidelines and guest forums
  • Understand best practices for implementing TripAdvisor tools on your website
  • Understand how to respond to negative reviews on TripAdvisor
  • Understand how to gain more reviews and raise the profile of your property

Sign up here for the course.

Course #3
Online Reputation Management For Independent Hotels

Created by Judith Kwentoh

With this course you can start re-energising your hotel’s reputation, increasing RevPAR, and making sure you’re ahead of your nearest competition.

Key learnings include:

  • Identifying common issues with online reputation management
  • Know how to control negative customer reviews
  • Understand how prospects shop for hotels
  • What to avoid when managing your reputation
  • Know how critical it is to constantly monitor your reputation

Sign up here for the course.

Course #4
Hospitality Management Studies – Food and Beverage Services

Created by Alison

This course is perfect for learning how to manage food and beverage services within a hotel and their relationship with other hotel departments. It’s an in-depth look at food and beverage principles specific to hotels.

Key learnings include:

  • Define different food and beverage departments and their functions within a hotel
  • Understand the duties of key positions and the characteristics of different menus
  • Explain and understand different approaches to menu pricing
  • Explain the considerations involved in restaurant layout and design
  • Understand correct table setting and different types of tableware

Sign up here for the course.

Course #5
Introduction to Global Hospitality Management

Created by Cornell University

Here, hoteliers will be introduced the fast-moving and fast-growing world of hospitality management across a range of topics.

Key learnings include:

  • Explore the many wide-ranging career opportunities in hotel management
  • Gain career advice and stories from international industry experts
  • Use an analysis tool to evaluate competitors and make strategic decisions
  • Analyse factors leading to an own-vs.-lease decision
  • Explore distribution channels and pricing strategies

Sign up here for the course.

Course #6
Hotel Management – Hotel Marketing Strategies

Created by Raj Pal Singh Kharabanda

Throughout this course you will gain knowledge on how to effectively run a hospitality business including how to increase occupancy and create regular guests.

Key learnings include:

  • How to hire the right staff
  • How to use the best channel manager
  • Tactics to boost occupancy
  • Strategies to turn customers into repeat business
  • Obtain great feedback for your business

Sign up here for the course.

Course #7
Hotel Management Fundamentals: Kickstart Your Career Success

Created by Andrea Kjellin

Targeted towards individuals within the industry this course will help you get the most out of your career working in or for hotels and put you on the path to success.

Key learnings include:

  • How to build a career plan for yourself
  • Identify your management style
  • Gain a better understanding of the industry and where you should fit in
  • Know how to interact with guests
  • Learn core traits that will allow you to thrive

Sign up here for the course.

Course #8
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Created by ESSEC Business School

Forever a hot topic, revenue management and strategy is a vital skill to learn if your business is going to have success. This course will help you get started on mastering revenue management at your hotel.

What you will learn includes:

  • Getting started and understanding the basics of revenue management
  • Understanding segmentation
  • Introduction to forecasting and budgeting
  • Introduction to pricing
  • Getting to know systems and system connectivity

Sign up here for the course.

Course #9
How to Open an Independent Hotel

Created by Gerry MacPherson

For newcomers to the industry and first time owners/operators of a hotel, this course will tell you everything you need to know before you open your doors. Who knows, maybe established hoteliers will find something they missed as well.

Key learnings include:

  • Where to start when thinking of opening a hotel
  • How to set up an organisational strategy
  • Learning about optimal locations
  • How to create an operations manual
  • The importance of structure within hotel operations

Sign up here for the course.

Course #10
Hotel Motel Marketing – Expanding Online Visibility

Created by Mick Harper

Every hotelier wants their property in front of the eyes of as many travellers as possible. This course explores strategies and ideas on how to improve your search results and boost occupancy as a result.

What you will learn includes:

  • How important online visibility has become in the industry
  • Understand how third party sites can be your friend
  • Daily habits that are good for SEO
  • Gain confidence in understanding how important Google is and how it works specifically for your business
  • How to utilise social media

Sign up here for the course.

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