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Sales + Marketing

Your hotel will suffer without a positive sales approach and optimised marketing strategy. Make sure your hotel is the one that’s standing out. To learn how to improve sales and marketing at your hotel, browse through our posts or download our eBook.

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Guests journey to booking a hotel

How to represent your hotel across the entire guest booking journey (part two)

There are many steps travellers take when planning travel. SiteMinder discusses how your hotel can be across every touchpoint in the guest booking journey.

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Hotel room features

Why promoting your hotel room features could seal the deal

Promoting your hotel room features could help you increase the number of rooms you sell. Take a look at these easy tips from SiteMinder.

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Hotel Cheat Sheet from SiteMinder reveals how hotel's can create effective offers and packages

Hotel Management Cheat Sheet: 8 tips for creating effective packages

This free cheat sheet will help hotels create offers that stand out from the crowd and convince guests they’re getting value for money.

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Guide on how hotel's can attract business travellers

Hotel Cheat Sheet: 5 strategies for attracting business travellers

This free cheat sheet will remind hoteliers of the key characteristics of business travellers and take them through the strategies they need to focus on.

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vChinese tourists in a tourist destination

Ask the hotel experts: “Attracting Chinese tourists is no longer one-size-fits-all”

Putting plans into place to attract more Chinese travellers has sometimes been easier said than done, but SiteMinder spoke to China Ready Now to find some practical tips.

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How to boost revenue from your hotel’s meetings and events business

Hotel meetings and events are a valuable business opportunity for your hotel to secure long-term revenue and boost your bottom line. Check out these tips for optimising corporate bookings.

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The social media updates and how this affects marketing for your hotel

Which new social media features should you be using in your hotel’s marketing campaigns?

Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.

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Man on the look out for predictions of future hotel technology

Future Hotel Predictions: Hoteliers think mobile apps will ‘dominate the guest booking journey’

Predicting the future of hotel technology is a tough gig. SiteMinder asked hoteliers to think about the types of tech that will dominate the next 10 years.

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Young boy watching his local competition

Free Infographic: 5 ways to get ahead of your local hotel competition

How closely do hotels watch their local competition? SiteMinder gives you 5 quick wins to stay ahead of your competitors.

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20 Tips to Attract The Business Traveller To Your Hotel

20 important things hoteliers should know to attract corporate guests and bookings

Corporate guests are a huge market that many hotels rely on for repeat business. If your property is set up for business travellers take note of these tips.

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Free SiteMinder on-demand webinar: Lets book it! Winning the hotel booking

In this on-demand video from SiteMinder you’ll learn how to restore the balance between OTAs and direct bookings by: adopting a high-converting website; navigating multiple booking platforms; and operating the best online booking engine.

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A hotel customer holding an iphone

5 reasons you need to be tracking voice reservations at your hotel

Voice reservations are still a valid channel for your hotel and may have a bigger impact than you think on marketing and hotel booking success. Here's why..

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Hand holding a loyalty card for a hotel brand

Is guest mindshare the key to driving your hotel’s brand loyalty?

Mindshare is a different way to approach guest loyalty. Building better brand awareness and focusing on improved guest experiences will help your hotel in the long run.

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Red sign showing high occupancy at a hotel

How to manage high occupancy rates and build better guest loyalty programs

When your hotel occupancy is near capacity, it’s the perfect time to work on guest loyalty. Here’s how to engage your guests and improve long-term business.

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Marketing tips for hotels

5 ways you should be investing your marketing dollars…and crucial reasons why

Your hotel marketing investment should be based on the strategies that will produce the best results for your hotel. Here are the five most important areas you should spending money on...

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