The Global Staycation Trend: How can independent hotels secure domestic bookings?
More travellers are taking a staycation to save time and money. Here are 4 tips on how independent hotels can secure domestic bookings...
Sales + Marketing
Your hotel will suffer without a positive sales approach and optimised marketing strategy. Make sure your hotel is the one that’s standing out. To learn how to improve sales and marketing at your hotel, browse through our posts or download our eBook.
5 simple ways to capitalise on events near your hotel and boost revenue
There are many ways you can use an event to adjust your revenue strategy and improve the popularity of your hotel. Check out out tips...
Hotel Industry News: Things you might have missed in September
With so much hotel industry news taking place every month, it's hard to keep track. SiteMinder's TrendTracker is here to fill you in for September...
Hotel booking trends: 9 interesting things we learned about the path to purchase for British travellers
A new report from Expedia Media Solutions and comScore has uncovered some fascinating insights into the path British travellers take to purchase and the resources they interact with along the various stages of their hotel booking experience. This SiteMinder blog explores the research...
The right way to attract business travellers to your hotel
Business travellers are an important market segment for hoteliers, because they are frequently jet-setting across the globe for work. So how can you start to attract this lucrative segment?
You’re spending more on marketing your hotel, but where is it going?
Research from Phocuswright shows that hoteliers are spending more on their marketing - but where is that money going? This exclusive blog from SiteMinder looks at the figures...
How to start using Google Hotel Ads to market your property
Google Hotel Ads is a great way for hotels to attract and convert today’s travelers. Here’s what you need to know about it.
The Independent Hotelier’s Guide to Search Engine Optimisation
Do you want your independent hotel to rank first on Google? Download this FREE eBook to learn about how you can use SEO to attract and convert today's travellers.
Online Reputation Management: Insights from VP EMEA of Revinate, Maarten Plesmen
We were fortunate enough speak to Maarten Plesman, Vice President for Europe, Middle East and Africa at Revinate, about online reputation and email marketing.
Increase hotel direct bookings: 11 things you didn’t know you could do with TheBookingButton
If you’re shopping around for an online booking engine to manage hotel direct bookings, you’ll no doubt be doing your research. So here are 11 things you didn't know you could do with SiteMinder’s TheBookingButton...
5 ways your hotel should be managing room rates to get ahead of the competition
Your hotel should be monitoring the room rates of your competitors so you can see just how competitive your pricing is. But when you have that information, what do you do with it? Here are a few examples of how to tailor your revenue management strategy accordingly...
Revenue Management Rules: 6 brilliant lessons your hotel should be following to maximize bookings
With so many different approaches to revenue management hoteliers are spoiled for choice when it comes to following best practice. SiteMinder spoke to Stefan Wolf, senior vice president revenue & distribution strategy for the ONYX Hospitality Group, about his top tips for getting ahead of the competition...
Hotel Technology 2020: What will the hotel of the future look like?
Wearables, virtual reality, and 3D printing are all significant trends demanding attention in the technology sector. So, how will hotel technology shape our guest experience of the future?
The 5 stages of travel: How to maximise your hotel’s marketing impact
Google has released an interactive infographic that identifies five stages of travel: dreaming, planning, booking, experiencing and sharing.
Content marketing for hotels: How to get started telling your hotel’s story
Content marketing is more than just a buzzword. Here's how your hotel can get started telling your property's unique story.