Social Media

Social media has established itself as one of the most powerful tools for any hotel marketer. It can be the difference between securing a booking and seeing your sales slip away.

Take note of our social media tips in the blog or download our eBook to learn how to get ahead in the social media world.

Hotel Marketing with Snapchat: Essential tips for reaching young millennial hotel guests

Snapchat is building a reputation for fast-becoming a key marketing platform – especially for millennials. Here’s how to market your hotel on this exciting social media channel…

How to use Instagram to promote your hotel and attract guests

With more than 400 million users, Instagram is fast becoming the front-runner in the race for the biggest social media influence – it’s especially powerful for hotels looking to attract guests.

Content marketing for hotels: How to get started telling your hotel’s story

Content marketing is more than just a buzzword. Here’s how your hotel can get started telling your property’s unique story.

Hotel Customer Service: How to use Twitter to engage & listen to your guests

Hotel staff are often not as confident at responding to tweets as they are with face-to-face customer service. Here’s some advice on how to use Twitter for hotel customer service…

Millennials & Travel: 20 interesting stats we learned about millennial hotel guests

Who are millennials? What inspires them to travel? And what do they expect from their hotel stays now, and in the future? New research from Expedia looks at millennial guests and their travel preferences…


How to manage your hotel’s online reviews (and improve your reputation management skills)

Managing your reputation can be overwhelming and it can be hard to know where to start with the many online reviews that are posted about your property. This blog looks at how to handle both complaints and rave reviews.

How to grow your hotel’s Facebook page likes organically

Your guests are using Facebook for at least 20 minutes a day – so what ideas can you use to grow your hotel’s Facebook page likes organically?

Marketing your hotel: 5 key things to understand about working with online and offline channels

When it comes to marketing your hotel combining the power of online and offline channels is key. Here are 5 key things to understand about working with them…

What are the three types of strong online presence that your hotel needs in 2016?

With increasingly connected and mobile guests, hotels are finding it important to adapt in order to maintain and grow their market share. Here are the three types of strong online presence that your hotel needs online in 2016…

#Obsessed: 25 fascinating stats demonstrating the power of your guests and social media

A report published by the national tourism agency, VisitBritain, shows the powerful influence social media has when it comes to international visitors and their travel choices.

Reviewing the Reviews: How does TripAdvisor impact hotels and their bookings?

With 95% of travellers saying they use travel review websites to make their booking decisions, what impact do online reviews have on hotel bookings?

4 easy ways to maximise social media using your internet booking engine

Social media presents a huge opportunity for hoteliers and this blog from SiteMinder looks at how you can maximise social with your internet booking engine.

How future mobile device usage can give your hotel a competitive advantage

What does the mobile strategy of the future look like for hoteliers? This blog uses research from PricewaterhouseCoopers to explore the possibilities.

9 simple rules to stay on the right side of managing online reviews

With the news that some businesses are using unlawful methods to gain positive online reviews, how can you make sure your hotel stays within the law?

The Great Power Shift: Are you engaging the empowered holidaymaker?

What influences holidaymakers when they book? Is it the hotel’s reputation or is price the deciding factor? This SiteMinder blog explores these questions.

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