Social Media

Social media has established itself as one of the most powerful tools for any hotel marketer. It can be the difference between securing a booking and seeing your sales slip away.

Take note of our social media tips in the blog or download our eBook to learn how to get ahead in the social media world.

9 brilliant business insights from the Travel Marketing Summit 2015

SiteMinder attended the inaugural Travel Marketing Summit 2015, hosted by Mumbrella. Here are nine brilliant business insights from travel marketers…

5 content marketing tips to convert more guests

By Mark Abramowitz, VP Marketing, SiteMinder Want to appeal to your website visitors and inspire them to make bookings? It’s not enough to post a few static images of your hotel or luxurious infinity edge pool and hope for the best. Second only to internet advertising in accelerated growth, content marketing now accounts for more… Read more »

5 tips for hotels to harness the power of marketing technology

Ways to harness technology including marketing automation and social media integration to increase the effectiveness of your email marketing strategies.

5 emerging travel trends every hotelier should consider

Five emerging travel trends from this year’s World Travel Market Global Trends Report that hoteliers won’t be able to ignore in 2015 and beyond.

How to handle online guest reviews of your hotel

Online hotel reviews are changing everything – hotel operators must became adept in the art of handling online guest reviews in order to stay competitive.

11 ways to redefine customer service – not just your hotel distribution strategy

A hotel’s profitability is a direct function of the satisfaction of its guests, making customer service a top priority in today’s competitive business climate.

How to maximise social media sales by reshaping your online distribution

Hotel marketing strategies to help properties gain a better understanding how to maximise social media and maximise your hotels direct online sales.

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