t’s widely accepted and followed that the more positive reviews your hotel has, more bookings will naturally follow. Here’s how you can boost your conversion by optimising your TripAdvisor ranking.
The large majority of people with disabilities still love to travel across the world and will often research and book online. Make sure your hotel website is accessible for these guests.
The simple act of using your hotel website without any bugs or annoyances is a basic expectation for guests. Make sure your website functions as it should with this advice from SiteMinder.
Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.
Your website design has a significant impact on engaging travellers and converting bookings. Get your website graded by SiteMinder to see how you measure up
Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...
Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.
Your first meeting with guests is not when they enter your hotel, it’s when they visit your website. Make sure you delight and excite them.
Six new and exciting trends are emerging within the Latin American travel market. Here’s what they mean and how your hotel can capitalise.
Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.
Hotels want to create marketing strategies that deliver results but are also exciting, innovative and fresh. Consider these strategies to revamp your marketing plan.
A well-designed website says a lot about your hotel brand and goes a long way in helping you get more direct bookings. SiteMinder looks at some beautiful hotel website designs to inspire you.
With Facebook making another major change to its algorithm, your hotel needs to be ready to adapt content and stay engaged with your prospective and existing guests.
If you’re short on time but are still struggling to get a grasp on your hotel marketing plan, these quick video tutorials may be able to help.
Digital media is clearly now a dominant way for businesses to sell their products or services, none more so than hotels. Here’s why it’s so useful.