Skip to main content
SiteMinder is the most recognised hotel tech provider at the 2023 HotelTechAwards. Read more
Start free trial
  • Contact
  • We're hiring
  • Login
  • Platform Features
    • Platform Overview
      • Col 1
        • Hotel Channel Manager
        • Hotel Metasearch
        • Global Distribution Systems
      • Col 2
        • Hotel Booking Engine
        • Hotel Website Builder
        • Hotel Payment Processing
      • Col 3
        • Hotel Business Intelligence
        • Property Management Systems
        • Groups and Chains
    • Discover what makes today’s traveller find, book, and love an accommodation.

      Read SiteMinder’s Changing Traveller Report.

      Download for free
  • Pricing
  • Integrations
    • Hidden left grid
      • All Integrations

        Connect your existing hotel technology or discover new integrations & partners.

      • Online Travel Agencies

        Unprecedented reach to global and regional markets with real-time online distribution.

      • Hotel Apps

        Connecting you to apps that make your everyday better.

      • Property Management System

        Find a PMS to help you run your hotel more effectively.

      • Hotel Expert Partners

        Specialists in providing advice and services to the hotel industry.

      • Global Distribution System

        Putting your hotel in front of 600,000+ travel agents.

    • Discover what makes today’s traveller find, book, and love an accommodation.

      Read SiteMinder’s Changing Traveller Report.

      Download for free
  • Resources
    • Hidden left grid
      • Resources
        • Blog
        • Videos & Webinars
        • Case Studies
        • World Hotel Index
        • Support & Learning
        • Events
        • Sync On-Demand
      • Company
        • About Us
        • Contact Us
        • Investor Relations
        • Media Centre
        • Careers at SiteMinder
        • Billing and Payments
    • Discover what makes today’s traveller find, book, and love an accommodation.

      Read SiteMinder’s Changing Traveller Report.

      Download for free
  • English
    • Français
    • Deutsch
    • Español
    • Italiano
    • Português
  • Start free trialLogin

Marketing

Refresh your hotel’s marketing plan with tips on social media, online reviews, content marketing, guest loyalty, SEO, your hotel’s website.

Subscribe for weekly updates

Resources

  • All Articles
  • Hotel Commerce
  • Hotel Distribution
  • Marketing
  • Technology
  • Hotel Trends & Advice
  • Groups and Chains

Filter

  • Blogs
  • eBooks
  • Infographics
  • Videos
Hotels can avoid bad reviews using this advice from SiteMinder.

How to avoid bad reviews from hotel guests

It will be extremely hard to avoid all negative reviews at your hotel but there are some common causes that are very easy to avoid if you take the time to learn them.

Read more
16
Shares
FOMO

Can FOMO really be used to target travellers at your hotel?

We’ve all felt at some stage like we’re missing out on something. It happens every day, so why not use FOMO marketing at your hotel to capture bookings?

Read more
6
Shares

How the sharing economy builds trust with guests (and what hotels can learn)

The sharing economy has to work very hard to build trust in its services from users and hotels can learn from this experience.

Read more
6
Shares

If the World Cup was won on hotel booking sales…

With the final stages of the competition upon us, we began to wonder which countries would advance through the tournament if the world cup was decided on hotel booking sales instead of goals scored. Check out the wall chart here.

Read more
14
Shares
Hotels can write great content and blogs to convert guests online.

Hotel blogging ideas: How to write creative content that converts guests

When writing content for your hotel’s guests, there are some guiding principles of online writing you should try to stick to. Here’s how to be creative when you have new blogging ideas.

Read more
11
Shares

Hotel booking data: The top 4 web conversion metrics you need to use

The amount of data now afforded to hoteliers via technology is now so wide-ranging it can be overwhelming. Sometimes it’s easier to focus on the simple ways to increase website conversions, and you can find some here.

Read more
8
Shares

Webinar: The New Frontier of Online Distribution: Airbnb for Boutique Hotels and B&Bs

Learn about this new technology in our on-demand webinar where we explain the details behind selling your rooms via Airbnb.

Read more
0
Shares
Some vintage hotel marketing can work for modern hoteliers.

What modern hotel marketers can learn from advertising of the past

Not everything you do has to be new. There are some marketing principles which have held true over a long period of time. Here are some simple lessons you can repeat at your hotel.

Read more
7
Shares
Instagram’s new features are effective for hotels

How do Instagram’s new features compare to Facebook for hotels?

Instagram has announced a range of positive new features to drive more engagement and revenue. Here’s what your hotel business should know.

Read more
8
Shares

How to create great destination content using Airbnb’s Guidebook approach

Airbnb have a good handle on how to give guests great destination content and personal recommendations. Here’s how you can do it at your hotel.

Read more
17
Shares
Examples of hotels perfecting the Facebook marketing funnel

5 examples of how your hotel can nail the Facebook conversion funnel

Facebook is a huge marketplace for your hotel to attract bookings, but you need to adopt strategies that focus on a full-funnel approach to be successful. Here are some tips.

Read more
17
Shares
business travellers

Are these four groups of people the future of business travellers at your hotel?

As the world continues its technological advancement, connectivity will be at an all-time high, changing the characteristics of business travellers. Here’s four types that could visit your hotel in the not-too-distant future.

Read more
21
Shares
hotel marketer habits

11 things every good hotel marketer should be doing to stay ahead

Developing grand plans and strategies is great, but hotel marketers also need to get themselves into good daily habits to be successful. Here are 11 things you can do.

Read more
16
Shares
The most popular social media channels for hotels

New findings: Snapchat falls off the social media radar for global hotels

New data from SiteMinder has given insight into the key drivers of success for global hoteliers. Here’s how they are using social media in 2018…

Read more
18
Shares
Business travellers purchase more from hotel

Business travellers are interested in purchasing more from hotels: Here’s what to promote to them

Business travellers are potentially your most lucrative market, but what you offer to capture their booking is extremely important. Here are some tips.

Read more
12
Shares
Page 1 Page 2 Page 3 Page 4 Page 5 … Page 16
  • Solutions
    • Increase hotel sales
    • Increase direct booking
    • Increase hotel occupancy
    • Increase hotel revenue
    • Hotel software
    • Groups and Chains
    • Channel manager for AirBnB
    • Find the best channel manager
  • Hotel Commerce
    • Hotel channel manager
    • Hotel booking engine
    • Hotel website builder
    • Hotel business intelligence
    • Hotel metasearch
    • Hotel payment processing
    • Groups and Chains
    • Global Distribution System
    • Hotel App Store
  • Integrations
    • Integration Application
    • Partner Programs
    • Find an Expert
    • PMS Finder
    • All Integrations
  • Resources
    • Hotel Distribution
    • Technology
    • Marketing
    • Hotel Trends & Advice
    • Case Studies
    • World Hotel Index
    • Groups and Chains
    • AWS
    • Sync On-Demand
  • Company
    • About Us
    • Contact
    • Support
    • Billing and Payments
    • Careers
    • Recruitment Privacy Notice
    • Media Centre
    • Events
    • Legal
    • Investor Relations
    • ESG Statement
GDPR
SSL
Booking.com
Expedia

© SiteMinder 2023

|
Privacy Policy
|
Website Terms
|
Preferences
Socials

This page is not available in English

Would you like to continue browsing in Spanish, or view the home page?

Home
 

Thanks for sharing

Sign up to our blog and receive regular updates on the content you're into

Sign up now