New findings: Snapchat falls off the social media radar for global hotels
New data from SiteMinder has given insight into the key drivers of success for global hoteliers. Here’s how they are using social media in 2018…
Marketing
Refresh your hotel’s marketing plan with tips on social media, online reviews, content marketing, guest loyalty, SEO, your hotel’s website.
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Business travellers are interested in purchasing more from hotels: Here’s what to promote to them
Business travellers are potentially your most lucrative market, but what you offer to capture their booking is extremely important. Here are some tips.
On-demand webinar: How to cater for business travelers in North America
In this on-demand webinar, SiteMinder provides a plan for US hoteliers on how to cater for business travelers and attract more corporate bookings.
10 of the most effective online courses for hoteliers
Hoteliers need to use every resource available to them so they can maximise the success of their business. Online courses can be a great avenue to do this.
TripAdvisor Tips: How to boost your hotel rating with these useful and effective ideas
t’s widely accepted and followed that the more positive reviews your hotel has, more bookings will naturally follow. Here’s how you can boost your conversion by optimising your TripAdvisor ranking.
How do you know if your hotel website is accessible to all your guests?
The large majority of people with disabilities still love to travel across the world and will often research and book online. Make sure your hotel website is accessible for these guests.
Hotel website functionality: Are you implementing these important features?
The simple act of using your hotel website without any bugs or annoyances is a basic expectation for guests. Make sure your website functions as it should with this advice from SiteMinder.
Ask the Hotel Experts: What are the key content marketing strategies to drive new business at your hotel?
Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.
Hotel Website Grader: A comprehensive guide to web design features
Your website design has a significant impact on engaging travellers and converting bookings. Get your website graded by SiteMinder to see how you measure up
5 things you can do right now to ensure travellers find your hotel website
Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...
Pay-per-click for hotels: What you need to know
Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.
How to turn your hotel website into a beautiful storefront for customers
Your first meeting with guests is not when they enter your hotel, it’s when they visit your website. Make sure you delight and excite them.
Can your hotel capitalise on the six megatrends changing the LATAM hotel market?
Six new and exciting trends are emerging within the Latin American travel market. Here’s what they mean and how your hotel can capitalise.
Building a killer hotel brand: 4 examples of hotels owning their identity
Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.
How to stop your hotel marketing strategies becoming stale
Hotels want to create marketing strategies that deliver results but are also exciting, innovative and fresh. Consider these strategies to revamp your marketing plan.