10 of the most effective online courses for hoteliers
Hoteliers need to use every resource available to them so they can maximise the success of their business. Online courses can be a great avenue to do this.
Marketing
Refresh your hotel’s marketing plan with tips on social media, online reviews, content marketing, guest loyalty, SEO, your hotel’s website.
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TripAdvisor Tips: How to boost your hotel rating with these useful and effective ideas
t’s widely accepted and followed that the more positive reviews your hotel has, more bookings will naturally follow. Here’s how you can boost your conversion by optimising your TripAdvisor ranking.
How do you know if your hotel website is accessible to all your guests?
The large majority of people with disabilities still love to travel across the world and will often research and book online. Make sure your hotel website is accessible for these guests.
Hotel website functionality: Are you implementing these important features?
The simple act of using your hotel website without any bugs or annoyances is a basic expectation for guests. Make sure your website functions as it should with this advice from SiteMinder.
Ask the Hotel Experts: What are the key content marketing strategies to drive new business at your hotel?
Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.
Hotel Website Grader: A comprehensive guide to web design features
Your website design has a significant impact on engaging travellers and converting bookings. Get your website graded by SiteMinder to see how you measure up
5 things you can do right now to ensure travellers find your hotel website
Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it...
Pay-per-click for hotels: What you need to know
Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.
How to turn your hotel website into a beautiful storefront for customers
Your first meeting with guests is not when they enter your hotel, it’s when they visit your website. Make sure you delight and excite them.
Can your hotel capitalise on the six megatrends changing the LATAM hotel market?
Six new and exciting trends are emerging within the Latin American travel market. Here’s what they mean and how your hotel can capitalise.
Building a killer hotel brand: 4 examples of hotels owning their identity
Building a successful brand takes time and a dedicated strategy across the board. Here are some examples of successful hotels and how you can join them.
How to stop your hotel marketing strategies becoming stale
Hotels want to create marketing strategies that deliver results but are also exciting, innovative and fresh. Consider these strategies to revamp your marketing plan.
5 hotel website designs to inspire you in 2018
A well-designed website says a lot about your hotel brand and goes a long way in helping you get more direct bookings. SiteMinder looks at some beautiful hotel website designs to inspire you.
How changes to Facebook’s newsfeed will impact your hotel’s social media plans
With Facebook making another major change to its algorithm, your hotel needs to be ready to adapt content and stay engaged with your prospective and existing guests.
5 of the best must-watch marketing tutorial videos for hotel managers
If you’re short on time but are still struggling to get a grasp on your hotel marketing plan, these quick video tutorials may be able to help.