Why it’s time to stop the Chinese travel fascination and start capitalising
Opportunities presented by the world's largest tourism market are huge. SiteMinder looks at how and why you should be capitalising on Chinese travellers.
Technology
Save time and money through effective use of hotel technology – read about everything tech including cloud, mobile, data, and security.
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The role of price transparency in converting hotel guests online
Low online conversion rates challenge the entire travel industry. This SiteMinder blog explores where it's moving toward and how price transparency fits in.
How hotels can take control of the Internet economy
The Internet economy's a massive opportunity. SiteMinder's VP Marketing discusses how hotels can take control to attract, reach and convert guests globally.
The future of revenue management – part 2 of 2
Explore three recommendations for hotels to regain some of their lost margin and learn how to maximise the impact of their revenue management techniques.
The future of revenue management – part 1 of 2
Lists of some of the developments, complexities and challenges today’s hoteliers face in the bid to optimise their revenue and returns.
5 tips for independent hotels to drive greater efficiencies
Offer streamlined direct booking options on your website, mobile booking apps, competitive pricing and incentives & capture independent hotel market.
Hotel challenges: The one constant, six continents, one hundred and sixty countries on
SiteMinder discusses how, in spite of growth, one thing remains certain: hotels need technology to compete in today’s Internet economy.
How to store, track and promote your hotel inventory effectively – part 2 of 2
Learn how to bring your technological and human resources together to help maximise your hotel inventory yield through more targeted marketing opportunities.
How to store, track and promote your hotel inventory effectively – part 1 of 2
Your hotel’s inventory is its greatest asset and represents a major part of your investment. Hotels that have mastered the art of inventory management are seeing big benefits to their bottom line.
How to use yield rates to maximise your hotel’s revenue growth – part 2 of 2
Hotels must embrace yield management as a core driver of profitability. Offer your guests the right mix of room types, prices and promotions & maximise ROI.
How to use yield rates to maximise your hotel’s revenue growth – part 1 of 2
Understanding, anticipating and influencing your guests’ behaviour in order to maximise revenue or profits for your hotel is pivotal pricing strategy for to
Revenue management: 6 marketing tactics to maximise your hotel’s revenue growth
A list of disciplined approach to increase your hotel’s revenue growth through better revenue management to optimise revenue and returns.
5 tips for hotels to harness the power of marketing technology
Ways to harness technology including marketing automation and social media integration to increase the effectiveness of your email marketing strategies.
5 emerging travel trends every hotelier should consider
Five emerging travel trends from this year’s World Travel Market Global Trends Report that hoteliers won’t be able to ignore in 2015 and beyond.
4 top tips for lowering your hotel distribution costs, commissions and overheads
Learn how to stay one step ahead of the game to effectively reach your guests and retain them - 4 tips for lowering your hotel distribution costs.