Guest Experience

The most important part of your hotel are its guests. Maintaining their satisfaction is the key to the continued success of your business.

Use our blogs and eBooks to find tips on how you can achieve the best possible experience for your guests.


online reviews

Online reviews and the importance of managing them at your hotel

Online reviews may seem too time-consuming and tedious to manage, but they’re becoming more important as time goes by. Here’s why you need to pay attention.

5 things about your hotel’s website that will scare guests away

Here are 5 things about your hotel’s website that will scare your guests away…maybe for good. Find out how to make your website more friendly in this SiteMinder blog…

Virtual Reality: Is this the new frontier for hotel marketing and booking strategies?

More hoteliers are using virtual reality via tours of their properties to improve their marketing and direct booking strategies. Here’s how you can too…

Can hoteliers use Pokémon Go to drive revenue?

By now, you’ve probably heard of the new phenomenon of Pokémon Go. But how can a mobile game about imaginary creatures impact your hotel’s revenue? Let’s discuss…

Drive more hotel bookings: 5 ways to make sure your hotel packages pack a punch

Packages are passé. Bed and breakfast is the norm – and somewhat expected. So how do you drive more hotel bookings with hotel packages that pack a punch. This SiteMinder blog has five creative ideas…

5 reasons your hotel should publish a blog (…and 3 reasons not to)

Should your hotel publish a blog? There are many reasons to host a blog on your website and regularly publish content. Here are 5 good reasons to have a blog…and 3 reasons not to.

Hotel Technology 2020: What will the hotel of the future look like?

Wearables, virtual reality, and 3D printing are all significant trends demanding attention in the technology sector. So, how will hotel technology shape our guest experience of the future?

Hotel Customer Service: How to use Twitter to engage & listen to your guests

Hotel staff are often not as confident at responding to tweets as they are with face-to-face customer service. Here’s some advice on how to use Twitter for hotel customer service…

Millennials & Travel: 20 interesting stats we learned about millennial hotel guests

Who are millennials? What inspires them to travel? And what do they expect from their hotel stays now, and in the future? New research from Expedia looks at millennial guests and their travel preferences…


How to manage your hotel’s online reviews (and improve your reputation management skills)

Managing your reputation can be overwhelming and it can be hard to know where to start with the many online reviews that are posted about your property. This blog looks at how to handle both complaints and rave reviews.


3 simple ways Travelodge used guest experience to deliver double-digit growth

Travelodge has delivered a stellar performance with impressive growth across RevPAR, revenue, and average room rate. What did the brand do to improve guest experience?

Why you should treat your hotel’s website like a beautiful store window display

How can the four golden rules of storefront window displays be applied to the design of your hotel’s website? This SiteMinder blog explains the thinking behind the theory…

#Obsessed: 25 fascinating stats demonstrating the power of your guests and social media

A report published by the national tourism agency, VisitBritain, shows the powerful influence social media has when it comes to international visitors and their travel choices.

Why your hotel needs a mobile-friendly website (and why it’s easier to achieve than it sounds)

You know your hotel needs a mobile-friendly website. But it sounds like a daunting task. This SiteMinder blog explains why it’s completely necessary and much easier than it sounds…

Hotel bookings: Research shows two major booking behaviour changes rising among guests

This SiteMinder blog explores new findings from Sojern showing that two major changes are occurring when it comes to the booking patterns of hotel guests.

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