Can hoteliers use Pokémon Go to drive revenue?
By now, you’ve probably heard of the new phenomenon of Pokémon Go. But how can a mobile game about imaginary creatures impact your hotel’s revenue? Let’s discuss...
Guest Experience
The most important part of your hotel are its guests. Maintaining their satisfaction is the key to the continued success of your business. Use our blogs and eBooks to find tips on how you can achieve the best possible experience for your guests.
Drive more hotel bookings: 5 ways to make sure your hotel packages pack a punch
Packages are passé. Bed and breakfast is the norm - and somewhat expected. So how do you drive more hotel bookings with hotel packages that pack a punch. This SiteMinder blog has five creative ideas...
Hotel Technology 2020: What will the hotel of the future look like?
Wearables, virtual reality, and 3D printing are all significant trends demanding attention in the technology sector. So, how will hotel technology shape our guest experience of the future?
Hotel Customer Service: How to use Twitter to engage & listen to your guests
Hotel staff are often not as confident at responding to tweets as they are with face-to-face customer service. Here's some advice on how to use Twitter for hotel customer service...
Millennials & Travel: 20 interesting stats we learned about millennial hotel guests
Who are millennials? What inspires them to travel? And what do they expect from their hotel stays now, and in the future? New research from Expedia looks at millennial guests and their travel preferences...
How to manage your hotel’s online reviews (and improve your reputation management skills)
Managing your reputation can be overwhelming and it can be hard to know where to start with the many online reviews that are posted about your property. This blog looks at how to handle both complaints and rave reviews.
3 simple ways Travelodge used guest experience to deliver double-digit growth
Travelodge has delivered a stellar performance with impressive growth across RevPAR, revenue, and average room rate. What did the brand do to improve guest experience?
Why you should treat your hotel’s website like a beautiful store window display
How can the four golden rules of storefront window displays be applied to the design of your hotel's website? This SiteMinder blog explains the thinking behind the theory...
#Obsessed: 25 fascinating stats demonstrating the power of your guests and social media
A report published by the national tourism agency, VisitBritain, shows the powerful influence social media has when it comes to international visitors and their travel choices.
Why your hotel needs a mobile-friendly website (and why it’s easier to achieve than it sounds)
You know your hotel needs a mobile-friendly website. But it sounds like a daunting task. This SiteMinder blog explains why it's completely necessary and much easier than it sounds...
Hotel bookings: Research shows two major booking behaviour changes rising among guests
This SiteMinder blog explores new findings from Sojern showing that two major changes are occurring when it comes to the booking patterns of hotel guests.
Your ultimate A-to-Z guide to web design: 26 elements you need to create your hotel website
Your hotel's ultimate A-to-Z guide to beautiful website design, produced by SiteMinder, will help answer some of your questions, such as: What is responsive design?; What should be on a website's homepage?; How can calls-to-action improve navigation?; and Why does a website need plenty of white space?
Planet vs Profit: Are your hotel guests becoming sceptical about your sustainability claims?
New research has found that as hotels become more concerned with sustainability, some guests are becoming increasingly sceptical. So what causes the scepticism? And what can your hotel do to overcome it?
Before and After: 3 brilliant ways a country hotel took back control of its website with Canvas
Taking control of your hotel's website design can feel like a huge task. Here's how a country hotel used website creator Canvas to take instant ownership...
The Age of Connection: What do travellers want from their future holiday experiences?
A new report from American Express has revealed that today’s era of travel is being labelled as ‘The Age of Connection’ as holidaymakers demand a greater level of personalisation and technology innovation from hotels.