Read up on the travel industry’s newest guest segment
Each year, SiteMinder’s Changing Traveller Report series brings you inside the plans, behaviours and perspectives of those who journey our world. This year, in eight markets, our reports sought to uncover:
- The transformed appetites for travel and guest expectations
- The key influences on traveller decisions
- The factors that come into play when travellers choose where they stay
- How travellers intend to organise their trips in relation to work
- The level of comfort holidaymakers have with their personal data being used
As part of SiteMinder’s 15th birthday celebrations we have combined the data gathered for the Changing Traveller Reports in Australia, France, Germany, Mexico, Spain, Thailand, USA and the UK to create this new report: The Dynamic Traveller: A New Era of Hotel Guest.
As international travel begins to resume around the world, use these insights to understand how to win over travellers from different markets.