SiteMinder’s Changing Traveller Report 2026: Key findings for holiday parks and camping sites

In SiteMinder’s Changing Traveller Report 2026, we once again unveiled key shifts in the behaviour and preferences of modern travellers, as the digital era continues to heat up with the rapid emergence of artificial intelligence (AI) in the hospitality industry.

We gathered insights from 12,000 respondents across 14 countries, over 700 of whom plan to stay at a holiday park or camping site on their next trip. Within this specific segment, we discovered unique insights that will help park and camp managers understand their guests of 2026 more clearly, enabling the delivery of greater personalisation and elevated experiences.

Accompany us as we explore some of the most fascinating data from the report, including a full traveller profile of your brand’s ideal guests.

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