2006

Two friends named Mike saw there wasn’t a way for hotels to exchange booking information with the websites they listed their rooms on. So, they quit their jobs to find a solution and inside a Sydney rental apartment was born SiteMinder – the original name of our flagship solution, The Channel Manager.

The Mikes went door-to-door, offering the solution to hotels for free as a show of faith in its promise.

2007

Within six months after launch, 70+ hotels were using our channel manager and loving it. A low monthly fee was introduced to support development and we took our offering offshore, beginning our dominance in New Zealand.

We received AU$250,000 from an angel investor this year and hired our first employee!

2008

With the growth of metasearch and the rise of OTAs, hotels began searching for solutions that could allow them to take reservations directly through their hotel website. Enter SiteMinder’s online booking engine: TheBookingButton, now simply SiteMinder’s Hotel Booking Engine.

In August, we landed our first hotel chain in Rydges. The win began the succession of hotel chains that would adopt our solutions over the years, recognising their unrivalled ability to scale – up or down.

2009

We inked a partnership with one of the largest property management systems in the world: ‘Opera’ by Oracle (then Micros-Fidelio), cementing the central role we play within the travel ecosystem and a hotel’s tech stack.

2010

Our success in the Pacific encouraged us to expand in other parts of the world. We opened an office in London in May and, by December, we’d earned the 68th spot on the Deloitte Technology Fast 500 Asia Pacific list.

2011

By this time, we were celebrating 4,000+ hotel customers around the world, 16% of which were based outside of the Pacific. The annual hotel revenue that passed through our technology exceeded US$1 billion for the first time.

We also enhanced our suite of hotel solutions with the launch of GDS by SiteMinder.

2012

After only five years, SiteMinder had become a force not only in the Pacific but South-East Asia, the UK and South Africa. The annual hotel revenue that passed through our technology had doubled to US$2 billion.

To support our global expansion, we raised AU$5 million in funding from Bailador Investment Management and opened a new office in Bangkok in October.

Our channel manager was also opened up to be white labelled by other technology providers, as part of our reseller program.

2013

Hello, Hotel Customer #10,000. Not only did we now have 10,000 hotels who backed us, our growth trajectory outside of the Pacific was stronger than ever. By this year, 36% of our customers were based in EMEA and 13% were located in Asia.

We also certified as a Premium Partner to TripAdvisor’s TripConnect, and ranked #63 for the second consecutive year in the BRW Fast 100.

2014

Oh, what a year. In January, we became the first Australian-headquartered investment for Silicon Valley-based TCV. The US$33 million funding accelerated further development of our technology and global expansion with the opening of our fifth office, in Dallas, in June to support our entry into the US market.

Having observed the rise of the Chinese traveller market, in October we partnered with China’s leading OTA and Trip.com’s parent company, Ctrip, and became the first channel manager provider to establish a real-time, two-way connection to their platform for hotels.

CIO Review placed us in its annual list of the 20 most promising travel & hospitality solution providers.

2015

The annual flow of hotel revenue through our technology surpassed US$10 billion for the first time.

Recognising the cruciality of direct bookings, we acquired leading online booking engine provider Globekey in June to strengthen our already-formidable presence in Asia. This move was supported by the launch of our own hotel website creator, Canvas, at World Travel Market London.

We ended the year with the welcome of Restel’s Rantasipi Tropiclandia as our 20,000th hotel customer.

2016

H2 Ventures and Investec ranked us #17 in their inaugural report of the top 50 technology pioneers to come out of Australia and New Zealand. The prestigious honour coincided with our sixth consecutive listing on the Deloitte Technology Fast Australia 50.

By this time, we had 23,000+ customers around the world who were introduced to our hotel business intelligence solution and new office in Galway, Ireland, in the same year.

2017

Hi there, RQ Grupo Hotelero a.k.a Hotel Customer #26,000! Our signing of the Chilean group marked the beginning of our deep penetration into the Latin American market.

Only months later, The Silicon Review revealed our spot on their 2017 list of the ‘50 Best Companies to Watch‘.

2018

In February, Airbnb shocked the world by welcoming traditional hospitality businesses for the first time and we were there to launch the offering with them as Airbnb’s first global hotel technology partner. We signed our 30,000th hotel customer one month later.

Come June, we were ready to tackle one of the most notorious barriers to innovation in hotel technology: industry fragmentation. The launch of SiteMinder Exchange was a statement to address just this.

To complete the year, we appointed Sankar Narayan as our CEO. He brought with him 20+ years in the travel, technology, media and telecommunications sectors.

2019

By 2019 we were hitting big numbers.

We had 35,000+ customers, generated AU$100 million+ in annual recurring revenue and became the first hotel commerce platform to process more than 100 million hotel bookings in a single year—a one-night stay at Hotel Chelsea in Köln, Germany, the 100 millionth. We had customers in 150 countries and more than 80 per cent of our revenue was now coming from outside of Australia.

Adding to our credentials as an end-to-end platform, the SiteMinder Hotel App Store formed the first marketplace to allow hotels of all sizes to easily discover, choose and connect applications to their business systems for greater guest experiences and revenue.

2020

We opened an office in Berlin to better serve continental Europe and launched our Insights product to provide hoteliers actionable data on their local market, business performance and guests.

While 2020 will go down as a tough year in travel, we stayed busy, ready to support our customers through the unknown period and especially when travel returned.

In November, with travel on the mend, we kicked off the SiteMinder Partner Program, to bring out the strength of the local advisory community for hotels.

2021

Now 15 years old and with bigger ambitions ahead, SiteMinder made its debut on the Australian Securities Exchange in November.

We launched SiteMinder Multi-Property, setting a new distribution management standard for modern hotel groups and chains, and introduced SiteMinder Pay, allowing hotels the ability to process guest payments from within our platform for the first time.

Offering more ways for hotels to maximise their online reach, we welcomed trivago to our Demand Plus metasearch program.