Travellers flock to the world's greatest sights, but they're also becoming interested in new experiences. Here lies a huge revenue opportunity for your hotel.
Using data can make it a lot easier for your hotel to boost revenue and operate more efficiently. Learn what insights and technology to look for.
To get more direct bookings, your offering has to reflect the desires of travellers, who are looking for unique and authentic experiences.
Even if you’ve perfected the marketing of your hotel, it doesn’t guarantee bookings. Let’s look at booking abandonment and see how you can reduce it.
There’s always something happening with SiteMinder, wherever you are in the world. Here’s what to look for this month in September…
There’s an increasing emphasis on risk for revenue managers as hotel owners look for new approaches to move the profit needle. We spoke to Melissa Kalan from the Australian Revenue Management Association to get her thoughts on all things revenue.
Economists have long believed the best way to allocate resources - in this case hotel room prices - is to let supply and demand decide. The more people travelling to a destination, the greater the demand on hotels. But not all destinations are created equal.
Hotel reservation systems are great for removing manual data entry. But there are some other great benefits they can provide for your hotel. Let’s explore them...
Finding the optimal channel mix at your hotel isn’t easy and it will be unique to your property, but here’s where to get started.
Google Hotel Ads can provide a great opportunity for your hotel to boost sales. Find out how it works and how you can use it at your property.
Metasearch has never been more popular so if you need to brush up on it at your hotel, now is the perfect time. Read the essential information here.
Google is making significant improvements to its Adwords platform in a few months time. Here’s what’s new and might be useful to support your hotel’s online advertising efforts...
Metasearch can be a tricky advertising strategy to master, but hotels should stay abreast of how and where to spend money. Here’s the latest on metasearch.
Hoteliers are thinking carefully and analytically about how they prioritise budget and long-term decisions. Get the cheat sheet for full insights.