Distribution

Getting your hotel in front of guests is key to high occupancy. Learn how to master your hotel’s distribution strategy.

Does your hotel have the opportunity to boost revenue with guest experiences?

Travellers flock to the world's greatest sights, but they're also becoming interested in new experiences. Here lies a huge revenue opportunity for your hotel.

Making the most of data: Boost the efficiency and revenue of your hotel

Using data can make it a lot easier for your hotel to boost revenue and operate more efficiently. Learn what insights and technology to look for.

How to make your hotel’s book direct offering unique

To get more direct bookings, your offering has to reflect the desires of travellers, who are looking for unique and authentic experiences.

Are zero-commission OTAs becoming a viable option for hotels?

Hotels often feel the pain of paying booking commissions to third party online travel agents, so is there another option? We look at the start of a new movement.

5 clever ways to reduce abandoned bookings at your hotel

Even if you’ve perfected the marketing of your hotel, it doesn’t guarantee bookings. Let’s look at booking abandonment and see how you can reduce it.

Join Siteminder at these hotel industry events.

What’s on with SiteMinder: Your September events guide

There’s always something happening with SiteMinder, wherever you are in the world. Here’s what to look for this month in September…

Hotel Revenue Expert: “Even in great results there’s missed opportunity”

There’s an increasing emphasis on risk for revenue managers as hotel owners look for new approaches to move the profit needle. We spoke to Melissa Kalan from the Australian Revenue Management Association to get her thoughts on all things revenue.

Hotels in key destinations could increase prices in 2019.

Can you increase your hotel room rates in 2019?

Economists have long believed the best way to allocate resources - in this case hotel room prices - is to let supply and demand decide. The more people travelling to a destination, the greater the demand on hotels. But not all destinations are created equal.

A hotel reservations system can help get your rooms booked online faster.

How do hotel reservation systems increase efficiency and profits?

Hotel reservation systems are great for removing manual data entry. But there are some other great benefits they can provide for your hotel. Let’s explore them...

The ideal distribution channel mix: How close is your hotel to being fully optimised?

Finding the optimal channel mix at your hotel isn’t easy and it will be unique to your property, but here’s where to get started.

How to explore Google Hotel Ads for untapped hotel sales

Google Hotel Ads can provide a great opportunity for your hotel to boost sales. Find out how it works and how you can use it at your property.

Maximising metasearch: 8 things your hotel should know about this online sales channel

Metasearch has never been more popular so if you need to brush up on it at your hotel, now is the perfect time. Read the essential information here.

Google Adwords 2018 Update: What are the implications for hotels?

Google is making significant improvements to its Adwords platform in a few months time. Here’s what’s new and might be useful to support your hotel’s online advertising efforts...

The current state of metasearch: Where can your hotel find real value?

Metasearch can be a tricky advertising strategy to master, but hotels should stay abreast of how and where to spend money. Here’s the latest on metasearch.

Global Hotel Business Index 2018: What’s the view on hotel budgets and business strategy?

Hoteliers are thinking carefully and analytically about how they prioritise budget and long-term decisions. Get the cheat sheet for full insights.

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