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AI in the hotel industry

AI in the Hotel Industry: A snapshot of the potential impacts

AI is becoming more prominent in the hospitality industry and the potential benefits are expanding every day. Here are some examples.

hotel of the future

Profiling ‘The Choreographer’: Is this your hotel of the future?

‘The Choreographer’ is a hotel of the future which will redefine service by managing the entire travel experience in a painless manner to remove any stress from the guest.

video marketing at hotel

Tease, Amplify and Echo: Google’s advice on creating hotel video ads

Use the power of video marketing at your hotel. Learn how to make effective hotel videos with this simple advice from Google.

Hotel Increasing Occupancy

How to increase your hotel’s occupancy rate

As a key performance indicator for your business, it’s important that you understand how to calculate and improve your hotel’s occupancy rate.

“Technology will get you 70% of the way”: SiteMinder’s Mike Ford speaks at Maximum Occupancy

Speaking at Maximum Occupancy, SiteMinder’s CEO Mike Ford lays out how hotels can improve their distribution and what they need to focus on for more direct bookings.

Hotel accurately pricing hotel room

Why you don’t need to be a data-scientist to price your hotel rooms accurately

Hotel room pricing is never easy to perfect, but you don’t need to be a genius or trained data-scientist to get it right at your property.

How to choose the best online booking engine: A guide for independent hoteliers

This guide will tell you everything you need to know to plan your investment in booking engine technology, a vital tool for your hotel.

Hotel promoting their event through Facebook

How to promote your hotel’s events through Facebook

Events can be a lucrative activity for your hotel but it’s important you learn how to market them properly. Here’s how Facebook can help.

Hotel Marketing Attribution: What’s really driving your bookings?

Hotel marketing attribution is a tricky proposition to get right but one that deserves your undivided attention if you want to increase your property’s revenue.

Hotel being found on Google

7 sure-fire ways for your hotel to be found on Google

Being found Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.

Hotel questions why they need hotel management software to improve the running of their hotel business

Why your hotel needs hotel management software

Investing in hotel management software could improve the running of your hotel. What is this technology and why do you need it? SiteMinder discusses.

What’s on with SiteMinder: Your September events guide

There’s always plenty of chances to get involved with SiteMinder. Check out what’s happening with our September events guide.

Hotel using ‘The Billboard Effect’ to generate more direct bookings by advertising on the OTA website.

How to use ‘The Billboard Effect’ to your hotel’s advantage

Many in the travel industry doubt the effectiveness of ‘The Billboard Effect’ in the modern day, but the proof exists it can still be valuable for hotels in capturing direct bookings.

Hotel halting demise of guest loyalty

Ask the Hotel Experts: How can hotels halt the demise of guest loyalty?

With guest loyalty in the hotel industry seemingly fighting a losing battle, is it possible to reinvigorate it? Jordan Hollander of Hotel Tech Report says it is..

Hotel Industry News: Things you might have missed in September

There’s too much happening in the hospitality industry for hoteliers to keep up every month. That’s why SiteMinder’s TrendTracker is here…

Your October guide to what’s on with SiteMinder…

Every month provides opportunities to get involved with SiteMinder. Here’s how you can connect with us at October’s events…

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