The way social media is used has already gone through many changes in its short lifespan. Has your hotel been keeping up with it?
Consumer profiles are always good to look at to see what markets your hotel wants to target and how you can do so. Here's the latest data from Euromonitor International.
Chatbots are being heralded as a huge advantage when it comes to guest experience, but what about the impact on revenue?
Images can play a vital part in your hotel’s search engine optimisation. Here’s how to make sure they don’t harm your ranking.
Learn how technology and the hospitality industry can meet halfway to help you create a better guest experience and most important to generate and maintain guest loyalty.
It will be extremely hard to avoid all negative reviews at your hotel but there are some common causes that are very easy to avoid if you take the time to learn them.
We’ve all felt at some stage like we’re missing out on something. It happens every day, so why not use FOMO marketing at your hotel to capture bookings?
The sharing economy has to work very hard to build trust in its services from users and hotels can learn from this experience.
To get more bookings and better conversions it’s important to target your marketing properly. Use this advice from Expedia to find the right guests for your hotel.
Solo travel, particularly among women, is on the rise so your hotel needs to be aware of how to attract this special market. Here are some winning tips.
With the final stages of the competition upon us, we began to wonder which countries would advance through the tournament if the world cup was decided on hotel booking sales instead of goals scored. Check out the wall chart here.
When writing content for your hotel’s guests, there are some guiding principles of online writing you should try to stick to. Here’s how to be creative when you have new blogging ideas.
The amount of data now afforded to hoteliers via technology is now so wide-ranging it can be overwhelming. Sometimes it’s easier to focus on the simple ways to increase website conversions, and you can find some here.
Social media marketing is a powerful way to boost brand awareness and convert bookings. Here’s how to increase engagement for your hotel.