Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

Hotel online ad

How to effectively advertise your hotel online

Effective online advertising is vital for the success of your hotel business. SiteMinder reveals what advertising techniques you should be investing in.

Hotel marketing in the travel industry

Three key online marketing challenges facing hotels

Hotels face a myriad of marketing challenges in today’s travel industry. Here are three major concerns to take note of.

video marketing at hotel

Tease, Amplify and Echo: Google’s advice on creating hotel video ads

Use the power of video marketing at your hotel. Learn how to make effective hotel videos with this simple advice from Google.

Hotel being found on Google

7 sure-fire ways for your hotel to be found on Google

Being found Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.

Hotel reviews are the golden egg

How to influence travellers: Why reviews are the golden egg at your hotel

Your hotel’s online reviews are one of the most vital aspects of your distribution plan. Collect as many positive reviews as you can to build a profitable business.

5 effective tactics for attracting international guests to your hotel

Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.

Hotel Marketing Attribution: What’s really driving your bookings?

Hotel marketing attribution is a tricky proposition to get right but one that deserves your undivided attention if you want to increase your property’s revenue.

Free checklist from SiteMinder on what technology your hotel needs for the future

Free checklist: What technology does your hotel need for the future?

This checklist will tell you everything you need to know to plan the future technology needs of your hotel. Don’t miss out on these vital tools.

I tre fattori chiave per fornire al tuo hotel una strategia di distribuzione di successo

How to represent your hotel across the entire guest booking journey (part two)

There are many steps travellers take when planning travel. SiteMinder discusses how your hotel can be across every touchpoint in the guest booking journey.

Hotel promoting their event through Facebook

How to promote your hotel’s events through Facebook

Events can be a lucrative activity for your hotel but it’s important you learn how to market them properly. Here’s how Facebook can help.

Hotel guests looking at the hotel's Facebook page on different devices

How to get more direct bookings through your hotel’s Facebook page

Hotels can get many direct bookings through their Facebook page with an effective strategy in place.

Free on-demand webinar: Why you should be engaging with your hotel’s social fans

More and more people are using social media to influence the way they plan and participate in travel. Learn more in this exciting webinar…

Hotel uses mobile-friendly website, Canvas

Quick tips to make your hotel website mobile-friendly

Create a mobile-friendly website by knowing exactly what travellers expect from a mobile booking experience. Here are some easy tips from SiteMinder.

Why your hotel’s booking engine needs the help of a beautiful website

Your hotel’s online booking engine needs to be integrated with a beautiful and functional website if you’re to drive the direct bookings you need at your property. Here’s how.

Meet the Creators: SiteMinder’s Mike Ford says “if we can’t find good technology to integrate with, then we build it ourselves”

Mike Ford discusses the partnership between integral SiteMinder products, TheBookingButton and Canvas, and how they help deliver direct bookings to hotels.

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