How social media use is changing (and how your hotel can keep up with it)
The way social media is used has already gone through many changes in its short lifespan. Has your hotel been keeping up with it?
Marketing
Refresh your hotel’s marketing plan with tips on social media, online reviews, content marketing, guest loyalty, SEO, your hotel’s website.
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Hotel website design: How to optimise images for SEO
Images can play a vital part in your hotel’s search engine optimisation. Here’s how to make sure they don’t harm your ranking.
On-Demand Webinar: Personalise this: How hotels can regain ownership of their guests
Learn how technology and the hospitality industry can meet halfway to help you create a better guest experience and most important to generate and maintain guest loyalty.
What guarantees a bad hotel guest review? (…and how to avoid it)
It will be extremely hard to avoid all negative reviews at your hotel but there are some common causes that are very easy to avoid if you take the time to learn them.
Can FOMO really be used to target travellers at your hotel?
We’ve all felt at some stage like we’re missing out on something. It happens every day, so why not use FOMO marketing at your hotel to capture bookings?
How the sharing economy builds trust with guests (and what hotels can learn)
The sharing economy has to work very hard to build trust in its services from users and hotels can learn from this experience.
How to target travellers at your hotel using advice from Expedia
To get more bookings and better conversions it’s important to target your marketing properly. Use this advice from Expedia to find the right guests for your hotel.
Winning tactics to help your hotel appeal to solo female travellers
Solo travel, particularly among women, is on the rise so your hotel needs to be aware of how to attract this special market. Here are some winning tips.
If the World Cup was won on hotel booking sales…
With the final stages of the competition upon us, we began to wonder which countries would advance through the tournament if the world cup was decided on hotel booking sales instead of goals scored. Check out the wall chart here.
Hotel blogging ideas: How to write creative content that converts guests
When writing content for your hotel’s guests, there are some guiding principles of online writing you should try to stick to. Here’s how to be creative when you have new blogging ideas.
Hotel booking data: The top 4 web conversion metrics you need to use
The amount of data now afforded to hoteliers via technology is now so wide-ranging it can be overwhelming. Sometimes it’s easier to focus on the simple ways to increase website conversions, and you can find some here.
Social media marketing for hotels: 9 easy ways to engage your guests
Social media marketing is a powerful way to boost brand awareness and convert bookings. Here’s how to increase engagement for your hotel.