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Marketing

Refresh your hotel’s marketing plan with tips on social media, online reviews, content marketing, guest loyalty, SEO, your hotel’s website.

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Hotel conferences, events, and tradeshows to attend in 2023

Travel and hotel conferences and tradeshows are an incredible opportunity to win business and build your brand. Here are the best ones to attend in 2023.

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Your property’s guide to hotel advertising

In this blog, we’ll explore the key role of advertising in bringing your hotel success, and how you can make your advertising strategy the best it can be.

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Everything you need to know about hotel video marketing

In this article, we’ll discuss just how powerful video marketing can be for hotels, tips and some examples of hotels who are doing it right!

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Marketing your hotel on Instagram: Everything you need to know

This blog will provide all the knowledge, tips and advice to implementing Instagram in your social media marketing strategy.

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Your complete guide to hotel market segmentation

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment.

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Hospitality marketing: Strategies to boost your bookings

This blog dives into marketing for hospitality and tourism in a rapidly changing environment and provides an overview of current trends and strategies for hoteliers.

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Content marketing for hotels: Full guide with tips and examples

Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. Here's everything you need to know about mastering content marketing at your hotel.

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5 ways you can master your property’s marketing with hotel software [Free ebook]

Technology enables you to access more data quicker, automate processes, inform strategies,  personalise guest communications, and more. This will help you stay on top of all your hotel marketing challenges.

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Your hotel’s 10-tip guide for increasing room sales

It's not always easy to navigate challenges in the current industry and also implement effective sales strategies at your hotel. That’s why we’ve created this 10-tip guide to get you on the right track.

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Art and science of hotel bookings

The Art & Science of winning your hotel holiday bookings

Our evergreen ebook, 'The Art & Science of winning your hotel holiday bookings', will give you pointers that engage both sides of the brain to enable your hotel to prosper every time the holidays roll around.

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Your hotel’s essential SEO cheat sheet

With SEO being such a crucial ingredient to winning guests online, it's helpful for your hotel to have one source to unpack what makes great SEO and put the tips into action.

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SiteMinder’s expert content series: Hotel websites edition with Pebble Design

In part one we spoke to Brendan Veary, director at Pebble Design, about the importance of quality websites and best practices for hotels.

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The ultimate guide to social media marketing for hotels

This blog will guide you through why social media is so important in marketing and how to use social media to your hotel’s advantage.

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Facebook marketing made easy: Your hotel’s must-have cheat sheet

This cheat sheet will be a handy reference point for you to ensure no stone is unturned when trying to attract and acquire guests on Facebook.

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Hotel digital marketing strategies to help you succeed this year

We’ll walk through the most popular and effective tactics and provide the examples, information and inspiration you need to take the next steps.

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