Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

Digital media channels for hotels

Why digital media is so important for increasing your hotel sales

Digital media is clearly now a dominant way for businesses to sell their products or services, none more so than hotels. Here’s why it’s so useful.

What type of visual content resonates the most with travellers?

Visual content is one of the most effective ways to get people engaging with your brand. Here are some suggestions on how you can use it at your hotel.

Hotel 2018 marketing plan

8 tactics you need to include in your 2018 hotel marketing plan

2018 is a brand new opportunity to create success at your hotel. Here are the marketing tactics you should consider using.

Encontrando un hotel en Google

7 sure-fire ways for your hotel to be found on Google

Being found on Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.

Hotel reviews are the golden egg

How to influence travellers: Why reviews are the golden egg at your hotel

Your hotel’s online reviews are one of the most vital aspects of your distribution plan. Collect as many positive reviews as you can to build a profitable business.

5 effective tactics for attracting international guests to your hotel

Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.

Hotel online marketplace

The danger for hotels that haven’t established themselves in the online marketplace

It’s now or never for hotels that don’t have an established online presence. Wait any longer to embrace modern distribution and technology strategies and your business will be too far behind the competition.

Hotel converts day-trippers into night-trippers

From Day to Night: How to convert ‘day-trippers’ into overnight bookings

Day-trippers represent a huge slice of the traveller market. Give your hotel the best chance to capitalise on revenue opportunities with these helpful tips.

Hotel marketing in the travel industry

Three key online marketing challenges facing hotels

Hotels face a myriad of marketing challenges in today’s travel industry. Here are three major concerns to take note of.

Hotel and Social Media Marketing: 15 stats you need to know

These 15 stats from SiteMinder justify why your hotel needs to be engaging in social media marketing.

Hotel promoting their event through Facebook

How to promote your hotel’s events through Facebook

Events can be a lucrative activity for your hotel but it’s important you learn how to market them properly. Here’s how Facebook can help.

Hotel guests looking at the hotel's Facebook page on different devices

How to get more direct bookings through your hotel’s Facebook page

Hotels can get many direct bookings through their Facebook page with an effective strategy in place.

How to choose the best website builder & editor: A guide for independent hoteliers

To optimise your hotel website, increase conversions, and raise revenue from direct bookings you need an intuitive and beautiful website builder & editor.

Creating a hotel website

How to create a hotel website that gets more bookings

Creating an optimised website is the key to getting more direct, commission-free bookings for your hotel.

Tracking the journey of your hotel website: The past, present, and future of hotel web design

In the past decade hotel web design has undergone a complete transformation. Let’s deep dive into the past, present and future in SiteMinder’s infographic.

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