Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.
Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.
Hoteliers need to find the perfect balance between creating a great website and making sure that website can be found by online searchers. Here’s how you can do it…
Pay-per-click advertising is an effective way to generate visitors to your hotel website, but needs to be implemented correctly in order to increase your conversion rates.
t’s widely accepted and followed that the more positive reviews your hotel has, more bookings will naturally follow. Here’s how you can boost your conversion by optimising your TripAdvisor ranking.
Being found on Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.
Your hotel’s online reviews are one of the most vital aspects of your distribution plan. Collect as many positive reviews as you can to build a profitable business.
Hoteliers need to use every resource available to them so they can maximise the success of their business. Online courses can be a great avenue to do this.
Six new and exciting trends are emerging within the Latin American travel market. Here’s what they mean and how your hotel can capitalise.
Hotels want to create marketing strategies that deliver results but are also exciting, innovative and fresh. Consider these strategies to revamp your marketing plan.
With Facebook making another major change to its algorithm, your hotel needs to be ready to adapt content and stay engaged with your prospective and existing guests.
These 15 stats from SiteMinder justify why your hotel needs to be engaging in social media marketing.
Events can be a lucrative activity for your hotel but it’s important you learn how to market them properly. Here’s how Facebook can help.
The large majority of people with disabilities still love to travel across the world and will often research and book online. Make sure your hotel website is accessible for these guests.
The simple act of using your hotel website without any bugs or annoyances is a basic expectation for guests. Make sure your website functions as it should with this advice from SiteMinder.
Your website design has a significant impact on engaging travellers and converting bookings. Get your website graded by SiteMinder to see how you measure up
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