What modern hotel marketers can learn from advertising of the past
Not everything you do has to be new. There are some marketing principles which have held true over a long period of time. Here are some simple lessons you can repeat at your hotel.
Marketing
Refresh your hotel’s marketing plan with tips on social media, online reviews, content marketing, guest loyalty, SEO, your hotel’s website.
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5 examples of how your hotel can nail the Facebook conversion funnel
Facebook is a huge marketplace for your hotel to attract bookings, but you need to adopt strategies that focus on a full-funnel approach to be successful. Here are some tips.
Are these four groups of people the future of business travellers at your hotel?
As the world continues its technological advancement, connectivity will be at an all-time high, changing the characteristics of business travellers. Here’s four types that could visit your hotel in the not-too-distant future.
11 things every good hotel marketer should be doing to stay ahead
Developing grand plans and strategies is great, but hotel marketers also need to get themselves into good daily habits to be successful. Here are 11 things you can do.
New findings: Snapchat falls off the social media radar for global hotels
New data from SiteMinder has given insight into the key drivers of success for global hoteliers. Here’s how they are using social media in 2018…
Business travellers are interested in purchasing more from hotels: Here’s what to promote to them
Business travellers are potentially your most lucrative market, but what you offer to capture their booking is extremely important. Here are some tips.
On-demand webinar: How to cater for business travelers in North America
In this on-demand webinar, SiteMinder provides a plan for US hoteliers on how to cater for business travelers and attract more corporate bookings.
10 of the most effective online courses for hoteliers
Hoteliers need to use every resource available to them so they can maximise the success of their business. Online courses can be a great avenue to do this.
TripAdvisor Tips: How to boost your hotel rating with these useful and effective ideas
t’s widely accepted and followed that the more positive reviews your hotel has, more bookings will naturally follow. Here’s how you can boost your conversion by optimising your TripAdvisor ranking.
How do you know if your hotel website is accessible to all your guests?
The large majority of people with disabilities still love to travel across the world and will often research and book online. Make sure your hotel website is accessible for these guests.
Hotel website functionality: Are you implementing these important features?
The simple act of using your hotel website without any bugs or annoyances is a basic expectation for guests. Make sure your website functions as it should with this advice from SiteMinder.
Ask the Hotel Experts: What are the key content marketing strategies to drive new business at your hotel?
Content marketing is a worthy, but constant, challenge for hotels to tackle. Learn from Saffron Key’s Ben Weagraff on the key considerations and recommendations for your hotel’s strategy.