Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.
Being found Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.
Hotel advertising on Facebook is not as targeted as it could be according to a recent analysis of more than 100 ads. SiteMinder looks at the findings.
There are many steps travellers take when planning travel. SiteMinder discusses how your hotel can be across every touchpoint in the guest booking journey.
Your hotel’s online reviews are one of the most vital aspects of your distribution plan. Collect as many positive reviews as you can to build a profitable business.
Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.
Online reviews can be a source of frustration for hoteliers with some believing Airbnb has the process right. SiteMinder looks at the Airbnb formula and asks if it could work for hotels.
Hotel marketing attribution is a tricky proposition to get right but one that deserves your undivided attention if you want to increase your property’s revenue.
This checklist will tell you everything you need to know to plan the future technology needs of your hotel. Don’t miss out on these vital tools.
A restaurant can be an effective business strategy for your hotel when managed and promoted correctly. SiteMinder explores how to manage yours successfully.
Hotels can get many direct bookings through their Facebook page with an effective strategy in place.
More and more people are using social media to influence the way they plan and participate in travel. Learn more in this exciting webinar…
Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.
Create a mobile-friendly website by knowing exactly what travellers expect from a mobile booking experience. Here are some easy tips from SiteMinder.
Your hotel’s online booking engine needs to be integrated with a beautiful and functional website if you’re to drive the direct bookings you need at your property. Here’s how.
Mike Ford discusses the partnership between integral SiteMinder products, TheBookingButton and Canvas, and how they help deliver direct bookings to hotels.
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