Explore Hotel Marketing

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online reviews, advertising, content marketing, guest loyalty rewards, reputation management, email and digital marketing, SEO, and of course your hotel website.

Hotel being found on Google

7 sure-fire ways for your hotel to be found on Google

Being found Google is one of the most important things your can hotel can achieve. Take note of these tips to optimise your property’s SEO.

Facebook advertising in the tourism industry

Advertising your hotel business: What are your competitors promoting on Facebook?

Hotel advertising on Facebook is not as targeted as it could be according to a recent analysis of more than 100 ads. SiteMinder looks at the findings.

How to represent your hotel across the entire guest booking journey (part two)

There are many steps travellers take when planning travel. SiteMinder discusses how your hotel can be across every touchpoint in the guest booking journey.

Hotel reviews are the golden egg

How to influence travellers: Why reviews are the golden egg at your hotel

Your hotel’s online reviews are one of the most vital aspects of your distribution plan. Collect as many positive reviews as you can to build a profitable business.

5 effective tactics for attracting international guests to your hotel

Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.

Does Airbnb have the formula right for managing online guest reviews?

Online reviews can be a source of frustration for hoteliers with some believing Airbnb has the process right. SiteMinder looks at the Airbnb formula and asks if it could work for hotels.

Hotel Marketing Attribution: What’s really driving your bookings?

Hotel marketing attribution is a tricky proposition to get right but one that deserves your undivided attention if you want to increase your property’s revenue.

Free checklist from SiteMinder on what technology your hotel needs for the future

Free checklist: What technology does your hotel need for the future?

This checklist will tell you everything you need to know to plan the future technology needs of your hotel. Don’t miss out on these vital tools.

Hotel Business Strategy: How to successfully manage and promote your hotel restaurant

A restaurant can be an effective business strategy for your hotel when managed and promoted correctly. SiteMinder explores how to manage yours successfully.

Hotel guests looking at the hotel's Facebook page on different devices

How to get more direct bookings through your hotel’s Facebook page

Hotels can get many direct bookings through their Facebook page with an effective strategy in place.

Free on-demand video: Why you should be engaging with your hotel’s social fans

More and more people are using social media to influence the way they plan and participate in travel. Learn more in this exciting webinar…

The social media updates and how this affects marketing for your hotel

Which new social media features should you be using in your hotel’s marketing campaigns?

Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.

Hotel uses mobile-friendly website, Canvas

Quick tips to make your hotel website mobile-friendly

Create a mobile-friendly website by knowing exactly what travellers expect from a mobile booking experience. Here are some easy tips from SiteMinder.

Why your hotel’s booking engine needs the help of a beautiful website

Your hotel’s online booking engine needs to be integrated with a beautiful and functional website if you’re to drive the direct bookings you need at your property. Here’s how.

Meet the Creators: SiteMinder’s Mike Ford says “if we can’t find good technology to integrate with, then we build it ourselves”

Mike Ford discusses the partnership between integral SiteMinder products, TheBookingButton and Canvas, and how they help deliver direct bookings to hotels.

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