Revenue opportunities emerge in minutes. Hotels respond in days.
Get your free copy of new research, which pinpoints the revenue barriers hotels are facing globally and how they can close the gap.
New research from SiteMinder studying 700+ hoteliers across 11 global markets reveals a critical “response gap” costing the industry billions in potential revenue—and shows that hotels equipped to respond faster can unlock 6%+ revenue growth.
This comprehensive study shines a light on the barriers preventing hotels from capturing available demand, and identifies how leading hotels are closing the gap to maximise revenue.
What’s inside the report?
The response gap quantified
Why the hours between spotting an opportunity and capturing it are costing you more than you know
Critical barriers (and how to overcome them)
From pricing stagnation to distribution complexity – what’s actually preventing hotels from capturing demand
The new playbook for real-time revenue management
How integrated platforms are replacing reactive distribution with proactive demand creation
Global benchmarks across 11 markets
See where your nation ranks on speed and demand capabilities
A strategic path forward
The key elements required for closing your revenue response gap
Plus: Why 49% of hoteliers are now actively seeking AI solutions, and what the early adopters are learning.
3 key takeaways
While market conditions shift—a local event drives demand, a competitor adjusts pricing, a new traveller segment searches—most hotels are still reacting to yesterday’s data.
“Speed to market is now more important than 12 months ago.”
93% of hoteliers agree. But only 9% can actually do it. Learn how to close the gap and compress your response time from days to minutes.
Read the full report
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Platform overview
See how SiteMinder puts hotels in demand with real-time intelligence and instant execution
Explore the platform
Customer Success Stories
Read how hotels transformed their guest acquisition strategy
Visit customer stories
The most awarded hotel industry platform.
The most awarded hotel industry platform.
Awarded 4 consecutive years
Overall Hoteliers Choice Award
Awarded 5 consecutive years
Best Channel Manager
“I can fully customise the booking engine to align with my brand, improving the customer experience and increasing conversion rates.”
Ormond Group, Malaysia
Awarded 3 consecutive years
Best E-Commerce Platform
“Demand Plus is an excellent package for driving direct bookings. It has helped increase our direct bookings by over 50% compared to the previous year.”
Aotearoa Lodge and Tours, New Zealand
“The detailed reporting tools have provided us with valuable insights into customer behaviour.”
Parker Cottage Guesthouse, Cape Town
Awarded 4 consecutive years
Overall Hoteliers Choice Award
Awarded 5 consecutive years
Best Channel Manager
“I can fully customise the booking engine to align with my brand, improving the customer experience and increasing conversion rates.”
Ormond Group, Malaysia
Awarded 3 consecutive years
Best E-Commerce Platform
“Demand Plus is an excellent package for driving direct bookings. It has helped increase our direct bookings by over 50% compared to the previous year.”
Aotearoa Lodge and Tours, New Zealand
“The detailed reporting tools have provided us with valuable insights into customer behaviour.”
Parker Cottage Guesthouse, Cape Town