Comparing global ‘response gaps’: What SiteMinder’s research reveals about large hotel brands
Posted in eBooks Last updated 26/02/2026
SiteMinder’s recent research surveyed over 700 hoteliers across 11 markets to uncover a critical issue: the “response gap” – the revenue lost when hotels can’t act quickly enough on market opportunities.
For large hotel brands with 100+ rooms, the findings reveal both advantages and surprising challenges.
While these properties outperform smaller hotels in some areas, significant revenue opportunities remain untapped. Key findings for large properties include:
- 63% recognise speed-to-market as business critical (vs 58% globally)
- Data visibility gaps remain the #1 barrier to capturing demand (25% vs 14% globally)
- 51% spend 11-20 hours weekly on manual system tasks despite having more resources
The data reveals that scale doesn’t guarantee efficiency – but the right technology stack does.
Download the report to discover where large hotel brands stand and how to close your revenue gap.