Facebook marketing made easy: Your hotel’s must-have cheat sheet

There’s a lot to keep track of when you’re trying to maintain an effective marketing strategy. Each piece has its own sets of rules and effective methods to achieve the best results. When it comes to social media, even each platform requires a different approach.

Facebook is its own beast when it comes to marketing successfully and you need to take into account a number of different factors and best practices.

This cheat sheet will be a handy reference point for you to ensure no stone is unturned when trying to attract and acquire guests on Facebook. Use it to:

• Start your page, optimise your business profile, and grow your following
• Create exciting, varied, and engaging content in a number of formats
• Master paid advertising and maximise the revenue potential of Facebook to your hotel

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