By Shannon Knapp, SKNapp Consulting, and SiteMinder
The wedding landscape has fundamentally shifted. Today’s couples aren’t looking for cookie-cutter packages – they’re seeking partners who understand their vision for creating meaningful, experiential celebrations that resonate with every guest.
For hotels, this evolution presents a significant revenue opportunity. Properties that stay ahead of emerging trends are seeing conversion rates improve while commanding premium pricing for wedding events. But success requires more than just offering traditional packages with a ‘fresh coat of paint’.
This comprehensive playbook reveals exactly how your hotel can leverage the biggest wedding trends to increase event sales conversion, boost average spend, and maximize TRevPAR, RPA, and RevPAM.
Inside, you’ll discover 10 strategic proposal enhancements designed to help your sales team close more deals, including:
- How progressive “supper club” dining experiences command 15-25% higher pricing per person
- Why micro-weddings generate $250-$400 per person vs. $150-$200 for larger events
- How lighting transformation packages deliver 60-75% profit margins with minimal labour
- Strategic approaches to extended wedding weekends that increase room nights by 200-300%
- After-party packages that represent pure incremental revenue of $3,000-$7,000
- Surprise-and-delight micro-moments that create shareable experiences extending your brand reach
You’ll also find practical implementation strategies, proposal presentation best practices, and specific KPIs to track your success.
Click here to download the full playbook to start maximising wedding revenue at your hotel.