Dallas, USA – More than 1,500 hotels across North America now have the opportunity to enrich their distribution and revenue management strategy, thanks to a new partnership between two hospitality technology leaders – SiteMinder and AutoClerk. SiteMinder, the global hotel industry’s leading guest acquisition platform, and AutoClerk, one of country’s most enduring property management system (PMS) companies, have developed a sophisticated interface between their two platforms that will help mutual hotel customers enhance the online distribution of their rooms and thereby grow their revenue.
AutoClerk’s president, Gary Gibb, explains that the interface automates the transfer of booking information between AutoClerk’s pure cloud PMS, myHMS™, and the 350 booking channels accessible through SiteMinder.
“Advanced analytics is vital today, and this is a powerful solution for any hotelier looking to better understand their guests and maximise their marketing spend,” says Mr Gibb. “The interface delivers changes to availability, room rates, and inventory as they occur via a state-of-the-art HTNG push interface model, which does not come with the minimal lag time created by the pull interface model more commonly adopted by PMS vendors. So, hoteliers can rest assured that the information displayed both on their bookings channels online and in their PMS is as up-to-date as possible.”
Mike Kantor, Senior Director of Global Partnerships at SiteMinder, says, “This partnership is about giving hotels the greatest chance to compete, be that through heightened visibility online or through a deeper understanding of their guests. It’s about recognising that manual methods of approaching distribution and revenue management need to be left behind.”
Today’s announcement follows the signing of SiteMinder’s 250th PMS partner in September, and the company’s launch of SiteMinder Exchange in June, which have collectively established SiteMinder as the global leader in hotel connectivity by volume of PMS integrations.
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 30,000 hotel customers and 600 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.
About AutoClerk, Inc.
AutoClerk has been building mission-critical software for the hospitality industry since 1986. Serving both independent and major hotel brands in North America – including Best Western and Red Lion – its property management systems (PMS) are robustly built to be dependable and intuitive, and interface to over 50 hospitality technology platforms, including eight central reservation systems.
AutoClerk has pioneered a variety of hospitality technologies. The 2003 launch of the company’s ResOnTheWeb was one of the world’s first fully-integrated PMS web-booking engines. AutoClerk was also an early PMS adopter of credit card tokenisation and EMV (chip) technologies. MyHMS™ is AutoClerk’s pure cloud-based PMS that can be used on any device with a browser and an Internet connection. Pushing tokenisation to a logical extreme, the myHMS data centre is one of the very few cloud PMS data centres that does not store, process or transmit sensitive cardholder data.
Based in Northern California, AutoClerk is still independently-owned and operated. Its loyal customer base is supported 24/7 by an in-house dedicated staff, all with hands-on professional experience in the hospitality industry. For more information, visit www.autoclerk.com.