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Award-winning reserve invites the world to Patagonia with SiteMinder

  Posted in Press Releases

Dallas, USA – Travellers the world over can now book a stay inside the Chilean Patagonian Rainforest, thanks to SiteMinder, the global hotel industry’s leading cloud platform. SiteMinder’s technology has been adopted by the multi-award-winning Huilo Huilo Biological Reserve, which offers eight accommodation properties that are located in the heart of the rainforest and are today more accessible to travellers through the multitude of online booking channels offered through SiteMinder.

Found under the Andes mountain range, Huilo Huilo’s hotels and cabins are renowned for providing a truly memorable experience to guests, who are encouraged to disconnect from the outside world while enjoying luxurious accommodation in the wild.

“Huilo Huilo provides a very diverse range of accommodations, so we were looking for technology that would be suitable for any kind of property. We needed it to be simple and user-friendly, so any member of our team could manage it, but also be versatile and provide the ability for us to carry out our globalisation strategy,” says Soledad Guzmán, General Commercial Manager of the Huilo Huilo Biological Reserve.

“SiteMinder offered everything we wanted and we now use the platform to manage our rates and apply our revenue management strategies. The constant innovation that happens in the background, combined with the meticulous control that the platform offers, has given us confidence and peace-of-mind that we can face our commercial challenges with great results and support from SiteMinder’s team.”

The Huilo Huilo Biological Reserve is a past recipient of a World Legacy Award by National Geographic and has been named one of the world’s Top 100 Sustainable Destinations by Green Destinations. The reserve is among the many attractions for tourists in Chile, alongside the Atacama Desert, Easter Island and the Santiago capital.

“The team at the Huilo Huilo Biological Reserve reminds us that excellence in hospitality can exist independently of a property’s shape and size. The tourism sector has evolved in so many ways; today’s traveller not only seeks a room to sleep in, but a unique and unforgettable experience as the one offered by the hotels of Huilo Huilo. We are delighted to work with an accommodation provider that sees the fundamental role of technology in enabling the future of hotels. It is a privilege for SiteMinder to be a part of the Huilo Huilo story, and to collaborate on attracting more guests to these incredible properties and competing not only with other hotels but with other rising tourist destinations globally,” says Rocío Herraiz, Director of Communications – Latin America at SiteMinder.

Media contact
Maria Cricchiola
+61 2 8031 1287

About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 30,000 hotel customers and 600 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit

About Huilo Huilo
The Huilo Huilo Biological Reserve was created in 2000. The idea was to build a new way of looking at the forest, supporting the reconversion of the surrounding villages – which are characterised by their welcoming reception and entrepreneurial capacity – from an exclusively wood activity to a vision in which conservation and sustainability are a way of living. The goal of the reserve is to gradually achieve the conversion of this typically-timber area into a sustainable tourism destination committed to the conservation of its habitat. Huilo Huilo featured in the World Legacy Awards in 2015, in the category of ‘Conservation of the Natural World’, an award given by the National Geographic Society thanks to its work conserving the endangered native deer: the huemul. For more information, visit