London, UK – Ahead of the 10th annual BTO (Buy Tourism Online) trade fair in Italy, the global hotel industry’s leading cloud platform, SiteMinder, announces it has partnered with another of the country’s fast-growing hotel technology providers to highlight the crucial role of automation in enabling a seamless guest experience.
SiteMinder’s platform has integrated with Cloud-hotel, the latest addition to SiteMinder’s network of more than 150 property management system partners which already include a number of Italy’s most widely-adopted PMSs, such as 5stelle. The integration offers an automated distribution solution for Cloud-hotel’s almost 2,000 hotel users, by enabling the seamless flow of availability and reservations between their property management system and their online distribution channels through SiteMinder.
Angelo Bugliari, Software Engineer and Web Developer at Cloud-hotel, says the partnership with SiteMinder is about recognising that manual distribution of hotel rooms is no longer an option when operating in one of the world’s most popular tourist destinations.
“With several million tourists visiting Italy each year, it is impossible for local hotels to keep up with the speed at which their guests are booking their accommodation and this is where cloud technology becomes so important. We are seeing a growing trend of local hotels integrating their various systems through the cloud, but more hotels need to follow or they run the risk of creating a broken booking experience for their guests,” says Mr Bugliari.
Cloud-hotel’s PMS is Italian-owned and meets all national regulation standards. To ensure the technology is accessible to all hotels, the PMS is provided free for hoteliers that have less than five rooms.
Simona Melone, country manager for SiteMinder in Italy, says, “SiteMinder believes in empowering hotels to get back to what they do best – looking after their guests. Technology should never take away from the human customer service hoteliers excel at. On the contrary, technology – and the integration and automation of that technology – should enable hoteliers to provide their guests a more personalised experience, and we are pleased to partner with some of Italy’s most trusted hotel technology organisations to offer that level of power and control to local hotels.”
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 27,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
Established in 2014, Cloud-hotel is an easy-to-use hotel management software for hotels, apartments, hostels, bed & breakfasts, villas, holiday homes and camping sites to have full visibility over their property and to grow reservations.
For more information, visit www.cloud-hotel.it.