London, UK – easyJet holidays, the UK’s fastest-growing tour operator, has partnered with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, to provide its 5000 listed hotels the ability to become bookable until the last minute.
The partnership sees easyJet holidays integrated into SiteMinder’s platform, so listed hotels can offer dynamic room rates to travellers and make their full inventory bookable. By gaining the ability to sell all their rooms on easyJet holidays, listed hotels can now optimise their yield and inventory, especially during periods of high compression when filling their last remaining rooms at an optimised price is critical.
From today, hotels on sale through easyJet holidays—which include the Palladium Hotel Group and Pestana Hotel Group—can now price their rooms on easyJet holidays based on travel demand, using SiteMinder’s market-leading distribution capability, which powers more than 100 million hotel bookings globally each year and is accessible to easyJet holidays via TravelGateX.
The partnership comes at an opportune time for easyJet holidays’ curated list of hotels. SiteMinder data shows that hotel bookings in various pockets of Europe are now above 2019 levels, including in the UK, Spain, Portugal and Italy. Additionally, bookings are largely being made by travellers close to their date of arrival. Among hotels in the UK and Spain, slightly under half (49% and 45%, respectively) of all bookings made in the last two weeks are for stays this month.
“We’re really pleased to partner with SiteMinder and be able to tap into their market-leading distribution capability for our listed hotels. As hotel bookings surpass 2019 levels, it is important that our listed hotels are able to benefit from the returning demand and apply a smarter, more competitive pricing strategy to make sure they don’t miss out on revenue,” says Roy Stratford, Head of Commercial Partnerships at easyJet holidays.
“easyJet holidays is a brand favourite across Europe, and we are delighted to bring their hotels into the modern era of revenue management, where bookings can be made at any time of day, at prices that should reflect demand but often don’t,” says James Bishop, Vice President of Ecosystem and Strategic Partnerships at SiteMinder.
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About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 100 million reservations worth over A$60 billion in revenue for its hotel customers each year.
About easyJet holidays
easyJet holidays is the UK’s fastest growing tour operator, having carried 1.3 million people in its first fully operational year and named Rising Brand of the Year by Travolution. It offers great-value beach, city and lakes holidays to over 5000 hotels, in more than 100 destinations across Europe, directly through its website and through over 5000 travel agent partners. The tour operator is a member of ABTA, and its ATOL-protected holidays can be secured with a deposit of just £60 per person, including flights, hotel, 23kg luggage and transfers on beach holidays.
Winners of the Sustainable Future Award at the Globe Travel Awards 2022, easyJet holidays has a sustainability strategy focusing on three key pillars – create better holiday choices which is about making sustainable travel affordable and accessible to everyone; keep our holidays special which is maximising the benefits and minimising the negative impacts of travel and tourism, and transform travel for everyone which means embedding sustainability into business decisions and behaviours and driving meaningful change in the industry. Through ongoing collaboration with the University of Oxford, and as a member of the GSTC, easyJet holidays is focused on building its research, partnerships and certifications, and taking action to make a positive impact on the people and places that make its destinations so special.
easyJet holidays has been named one of the Sunday Times Best Places to Work 2023 – being called out as one of the most loved employers and highly commended as a great place to work for LGBTQIA+ employees, as well as being named one of the Best Workplaces in Travel 2022.