Five top Australian resorts acquired last year by international hospitality group, Delaware North, have joined online distributor, SiteMinder, to boost their exposure to dozens of accommodation booking engines in Australia and overseas.
The five resorts – El Questro Wilderness Park and Homestead in Western Australia, Kings Canyon Resort in the Northern Territory and three Queensland properties, Lizard Island Resort, Heron Island Resort and Wilson Island Resort – were formerly owned by the GPT-owned Voyages Hotels and Resorts.
The move by Delaware North’s new Australian Parks and Resorts division to use SiteMinder’s online distribution technology to reach dozens of major booking websites around the world is part of Delaware North’s expansion plans in Australia, according to the company’s Australian Director of Sales and Marketing, Michelle Kenna.
“These five resorts are world-class tourist drawcards and to maximise their exposure on leading accommodation booking sites around the world, we have tasked SiteMinder to manage our room availability and pricing on the growing number of websites they connect with all around the world, “ Mrs Kenna said. “We’re very keen to grow the inbound market and with online bookings rapidly growing in popularity, we believe SiteMinder will put our five resorts in front of more global e-consumers than any other channel manager.”
SiteMinder Marketing Director Gary Fog said: “We are delighted these five prestigious resorts have chosen to come onboard with us so we can link them quickly and easily to the major players in the online reservations market. We are confident we can deliver to each resort more bookings with less effort and cost.”
Through SiteMinder, the five resorts will have their availability and pricing distributed automatically to dozens of online accommodation booking sites such as Expedia, Wotif, Booking.com and Agoda.