London, UK – GCH Hotel Group (formerly Grand City Hotels), one of the leading hotel management companies in Europe, has selected SiteMinder’s enterprise distribution technology, The Channel Manager, to provide seamless, robust two-way integrations between multiple booking channels and its hotel management system, Opera by MICROS-Fidelio, for more than 80 of its hotels.
The decision – taken after running extensive trials with several competing products – further embeds SiteMinder as ‘best in class’ in the distribution space and will allow GCH Hotel Group to dramatically increase revenues and online exposure globally, whilst reducing the cost of distribution due to SiteMinder’s unique flat monthly fee model.
“This partnership represents a meeting of two innovative, rapidly growing brands in the heart of Europe,” said Bernd Mauritz, Revenue Systems & Project Manager at GCH Hotel Group.
“After a competitive review of the world’s leading channel management systems, we chose SiteMinder’s Channel Manager as the product that could provide us with an unmatched competitive edge. It is business critical in today’s rapidly changing distribution landscape to have disparate systems connected via a robust and reliable platform. We are pleased to launch this partnership and look forward to great results.”
The addition of GCH Hotel Group’s properties continues the rapid adoption of SiteMinder’s Channel Manager solution worldwide. The Channel Manager is now used in more than 13,500 hotels, encompassing hundreds of thousands of rooms in more than 137 countries around the globe.
Bernhard Ballin, SiteMinder’s Director of Sales in Northern Europe, has welcomed the agreement, saying, “GCH Hotel Group is a market leader, which has unified multiple brands to give them the most efficient, cost-effective distribution across key markets in Europe. We are proud that after a thorough due diligence process, GCH Hotel Group selected SiteMinder as its distribution partner. We look forward to working with them and helping them achieve continued growth and success.”
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 13,000 hotel customers, today we have presence in more than 137 countries.
For more information, visit www.siteminder.com.
About GCH Hotel Group – one of the leading hotel management companies in Europe
With over 120 hotels in Germany, the Netherlands, Belgium, Austria, Italy, the United Kingdom, Spain, Hungary and Cyprus, GCH Hotel Group ranks as one of the leading hotel management companies in Europe. GCH Hotel Group has more than 13,000 hotel rooms at its disposal and welcomes more than 3 million guests annually. All the hotels are operated by GCH Hotel Group and marketed under such renowned brands as Wyndham, Tryp, Radisson Blu, Best Western, Mercure and Holiday Inn. The scope of GCH Hotel Group’s management activities covers general management, sales & marketing, e-commerce, revenue management, purchasing, controlling and business development including hotel finance and acquisitions. The latest TREUGAST Investment Ranking lists GCH Hotel Group as “AA”. Further information on the hotel portfolio is available at www.gchhotelgroup.com.