Dallas, USA – One of the global hotel industry’s leading providers of online distribution and direct booking technology, SiteMinder, has today revealed its innovative platform solutions facilitated a combined US$7.4 billion in revenue for hotels worldwide over the 12 months ending 30 June 2014.
The figure, generated by over 18 million hotel reservations throughout the period, continues strong year-on-year growth for SiteMinder’s robust product suite. The growth remains led by RDX – the company’s enterprise connectivity platform – which enabled US$4.2 billion in booking revenue for hotels over the prior 12-month period ending 30 June 2013.
SiteMinder’s Co-Founder and CEO, Mike Ford, says the numbers reflect growing recognition among hotels that best-of-breed connectivity is crucial to gaining exposure to guests globally and maximizing reach.
“The uptake amongst hotels in adopting the new online technologies available to them has been fairly slow; however, we are now seeing that uptake accelerate. The figures released today are evidence that our clients – hotels, technology system partners and channel partners alike – are seeing the benefits of a fully-integrated, cloud-based distribution platform that provides unsurpassed robustness in connectivity to offer lower costs and greater control,” says Mr Ford.
“The distribution landscape for a hotel is becoming increasingly complex but it also offers greater diversity and an ever-increasing opportunity to reach guests with the rise of the newer distribution avenues such as Google Hotel Finder. There are also a growing number of opportunities for hotels to attract guests from around the world by tapping into locally-based online booking sites, such as Ctrip for the Chinese market and Despegar for South America.
“When considering all of this, a hotel can no longer afford to manually execute a diversified distribution strategy if they want it to be effective; it is now a necessity to utilize connectivity and automation technology that offers broad integration, reliability, speed and security. This is what SiteMinder offers through its room distribution platform. On top of 60 other channel management solutions, RDX powers SiteMinder’s own offering, The Channel Manager, as well as the distribution for many of our property management system (PMS) and central reservation systems (CRS) partners that rely on us to deliver this capability to their hotel customers.”
SiteMinder’s RDX platform offers more than 14,000 hotels across the globe rapid two-way, real-time XML connections between over 80 PMSs and CRSs and around 200 distribution channels.
Mr Ford says, over the past year, hotels have benefited from RDX’s landmark connections with wholesalers such as GTA, meta-sites such as TripAdvisor and booking sites from booming travel markets such as Russia via Ostrovok.
“Bookings via more established Online Travel Agencies (OTAs), of course, remain a critical component of a hotel’s distribution strategy, but increasingly, so are other points of sale – and, with RDX, hotels can connect with them all,” he says.
“With the increase in hotel usage, SiteMinder now has a customer base spanning more than 140 countries in all key markets. Our global expansion over the past year has also successfully achieved our goal of establishing global service delivery and operations centers in the Americas, APAC, Europe and Africa to support hotels within these regions.”
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SiteMinder is one of the global hotel industry’s leading providers of online distribution and direct booking technology. Founded in 2006, SiteMinder offers award-winning, cloud-based distribution products – including the world’s largest channel manager, a booking engine, PMS/CRS integration and GDS connection tools – to help hotels increase online revenue, streamline business processes and lower operational costs. Driven by a no-contract, commission-free business model, SiteMinder’s robust product suite and exceptional client support has made the business one of the most recognizable in the industry. In addition to its global headquarters in Sydney, SiteMinder has operations in Bangkok, Cape Town, Dallas and London, and more than 14,000 customers in over 140 countries. For more information about SiteMinder and its market-leading products, visit www.siteminder.com.