Dallas, USA – Data by SiteMinder, the global hotel industry’s leading guest acquisition platform, today reveals a steady recovery for Mexico’s accommodation industry, as the country surpasses 70 percent of its 2019 booking levels for the first time since mid-March. SiteMinder’s World Hotel Index shows that hotel bookings in Mexico dropped to their lowest level on 29 April, at 10.88 percent of last year’s volumes, and have since risen by 586 percent to 74.68 percent.
The data highlights a unique situation in Mexico. While domestic tourism now contributes more than 67 percent of all hotel guest arrivals—up from 54 percent in August 2019—international travellers are contributing a relatively higher proportion than in other major tourist destinations around the world. International travellers are set to make up more than half of all hotel guest arrivals by October, compared with 18 percent in the United States and 21 percent in Chile.
“The steady rise of year-over-year hotel bookings in Mexico has been encouraging to watch over the last three months. It has been due, in part, to more local holidaymakers travelling within the country, but international business has also remained steady. Travellers from the U.S., for example, are still able to fly into the country for their summer vacations, in spite of ongoing land border restrictions, and so those opportunities for hoteliers haven’t been entirely lost,” says Jason Lugo, Senior Regional Manager of Latin America at SiteMinder.
In addition to international travel, the Mexican Government’s reactivation of domestic tourism has been welcome news for hoteliers, who can expect to be welcoming more locals over the next 18 months. SiteMinder’s recent Changing Traveller Report, based on the survey responses of nearly 570 locals in Mexico, has revealed that 45 percent will take their next domestic trip in 2021, while 43 percent intend to travel as quickly as this year.
Of the surveyed population, at least three-in-five are currently planning their next local holiday and, when it comes to choosing their accommodation provider, well-promoted health and safety practices are the top deciding factor for 63 percent.
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In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.