Mitchell Corp has selected SiteMinder to provide online distribution services to their large portfolio of New Zealand and Australian properties. SiteMinder will distribute real time allocation and pricing information directly from the Mitchell Corp central reservation system to the wide range of local and international online distribution channels that are available through the SiteMinder distribution system.
“Mitchell Corp is looking forward to a very successful partnership with SiteMinder. Both parties have no doubt this agreement will be hugely beneficial for increasing online sales and opening up new areas of distribution,” says the IT Team at Mitchell Corp.
“The advantages of having one portal to update over a dozen top-ranking distribution channels are phenomenal, properties will now spend less time updating websites and have more time to focus on the traditional aspects of hotel operations.”
Mitchell Corp is a network of over 200 properties across New Zealand and Australia, encompassing well known brands such as Golden Chain , Mainstay New Zealand Hotels and Oceana Apartments as well as Mainstay Hotels Australia. Based in Christchurch, New Zealand, with offices in Auckland, Melbourne, Chicago and London, Mitchell Corp has been operating in the tourism industry for 22 years and has very strong ties to the wholesale accommodation sector.
CEO Matt Standing says, “With the current trends in global tourism it is highly important that we keep abreast with technological advancement and are constantly evolving by adding new channels of distribution to our network.”
The deal is significant for SiteMinder which has recently entered the New Zealand market and is already providing real time distribution to hundreds of accommodation providers across Australia.