London, UK – Leading outdoor accommodation agency Pitchup.com has partnered with SiteMinder, the global hotel industry’s leading guest acquisition platform, to help prepare campsites throughout Europe as they begin to reopen.
The partnership makes Pitchup.com the first specialised outdoor accommodation agency to be partnered with SiteMinder, and means that SiteMinder customers providing outdoor accommodation can now list their property on Pitchup.com to take bookings. In addition to being visible to hopeful travellers, listed properties can increase the accuracy of their availability by using both platforms concurrently, which will be key in capitalising on the rise of last-minute bookings as travel resumes.
The partnership follows the easing of travel restrictions throughout Europe in recent weeks, which have seen bookings on Pitchup.com increase 540% in the last three weeks, including nearly 980% in Spain and 560% in the UK. The online travel agency estimates that staycations could increase globally by over 50% in the next 18 months, due to both international restrictions and a growing reluctance to travel abroad.
James Bishop, Senior Director of Global Demand Partnerships at SiteMinder, says, “The recent inability for holidaymakers throughout Europe to travel abroad has redirected demand to domestic markets. Even as international travel resumes, there remains a unique opportunity for outdoor accommodation providers to welcome locals who don’t yet feel ready to venture overseas.”
Describing what the partnership means for Pitchup.com, founder Dan Yates says, “We’re really pleased to be opening up our worldwide audience to even more properties through this partnership with SiteMinder. Throughout many parts of Europe, our partnership comes at a particularly crucial time for park owners and hoteliers, as lockdowns are relaxed for the remaining summer. We know the last thing they need will be the hassle of keeping both their vacancies and prices up-to-date as bookings accelerate.”
Pitchup.com now has 66 API or iCal integrations with booking systems capable of connecting properties in any continent to Pitchup.com’s 25 million annual visitors from 117 countries. The integration partnership with SiteMinder will increase Pitchup.com’s total potential accommodation portfolio of over 4,600 significantly, and will further enhance its position as the go-to site for all things outdoor accommodation.
Media contact
Maria Cricchiola
+61 2 8031 1287
media@siteminder.com
About Pitchup.com
Founded in 2009 by former lastminute.com man, Dan Yates, multi-award winning Pitchup.com lists over 4,600 outdoor accommodation locations in 67 countries in Europe, the Americas, Africa, Asia, Australia and New Zealand, providing 25 million annual users with a simple platform where they can search for and book a holiday with ease. The platform enables users to search for all types of parks and sites from more than 60 chains right through to one-off campsites and unique outdoor accommodation options, which may have previously lacked a web presence.
About SiteMinder
In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.