Australian apartment hotel group, Punthill, has joined online room distributor, SiteMinder, to boost website bookings.
The move will allow Punthill’s 14 properties in Victoria and NSW to increase their exposure across dozens of online distribution channels around Australia and overseas without having to manage room inventory on individual booking sites.
Punthill Apartment Hotels has also decided to install SiteMinder’s commission-free Booking Button onto its own website to better manage its direct online reservations.
Punthill Apartment Hotel Revenue Manager Madhavi Nagarajan said rapid growth in web bookings prompted the group to sign with SiteMinder to bolster its online reach across Australia and overseas.
“SiteMinder provides us with an effective and efficient means of updating availability and rates across all the major local and international third party websites as well as our own for all of the 14 properties within the Punthill group,” Ms Nagarajan said. “The SiteMinder team also provides friendly and prompt assistance and support. The technological and human support that SiteMinder provides to us makes our life much easier and boosts our business prospects considerably.
“The debut of SiteMinder’s Booking Button on our own website has also proved a great success. We believe The Booking Button will make conversions from website visits to bookings much quicker and easier.”
The new SiteMinder connection means Punthill’s 13 Melbourne and one Sydney apartment hotels can now have their room availability and pricing distributed automatically to dozens of online accommodation booking sites such as Expedia, Wotif, Booking.com and Agoda. SiteMinder will also automatically adjust all Punthill’s online inventory every time a reservation is made on the various booking sites.
SiteMinder Senior Business Development Manager, Lisa Horne, said: “We are very happy SiteMinder can help Punthill build its online business. Via our single interface, we can now connect Punthill’s properties to a multitude of top-performing booking sites around the world.”