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SiteMinder named a Premium Partner for TripAdvisor’s new bidding tool, TripConnect

  Posted in Press Releases

SiteMinder clients now qualified to use TripConnect to increase direct bookings and revenue 

London, UK – SiteMinder is pleased to announce their recent certification as a TripAdvisor Premium Partner for the company’s new advertising bidding tool, TripConnect.

TripConnect enables hoteliers to bid for a higher price position within their hotels’ page and will allow potential guests to book directly through their hotel’s website, helping to increase revenue for the property, while saving money on OTA commissions.

SiteMinder is one of the largest Premium Partners within the TripAdvisor network, which allows SiteMinder customers to benefit from the launch of TripConnect.

“We are very pleased to partner with TripAdvisor on the launch of their TripConnect tool,” said Erik Munoz, Executive Director, Strategic Sales and Global Partnerships at SiteMinder. “With more than 260 million monthly unique visitors to the TripAdvisor site, TripConnect is a highly effective tool that will permit SiteMinder clients to reach a much larger audience and proactively increase their revenues.”

Using SiteMinder products, hoteliers can increase bookings and revenue for their property, by driving qualified leads from TripConnect to their own website. This will minimize what a hotel pays on OTA commissions, and will give hoteliers greater control over the results that they see from their online marketing activity.

“TripConnect is a new, very efficient way for hoteliers to generate incremental business. They will see an increase in direct revenue, decreased costs and will have the ability to take control of their occupancy rates. When the platform launches, accommodation owners of all sizes can benefit from TripAdvisor’s Hotel Price Comparison,” said Jean-Charles Lacoste, Vice President of Direct Connect Solutions at TripAdvisor.



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