Berlin, Germany – A new analysis by SiteMinder, the world’s leading open hotel commerce platform, highlights the degree to which small German accommodation providers have increased their room rates over the past four years. While prices for all German accommodation providers rose by seven per cent between 2019 to 2022, prices among those with 20 rooms or less grew 22 per cent in the same period.
“In an environment of rising inflationary pressures and continued pent-up demand, the cost of an overnight stay has surged globally in recent years,” says Clemens Fisch, SiteMinder’s Regional Director of DACH & EMEA. “However, generally, we have seen that smaller properties are leading the hotel industry in raising their pricing to reflect macroeconomic shifts.”
One potential reason for this, according to SiteMinder, is the growing popularity of small accommodation options not only in Germany, but around the world. SiteMinder’s Changing Traveller Report highlights that, in 2022, 48 per cent of German travellers planned to stay in either a bed & breakfast, boutique hotel or vacation rental on their next trip, compared to 44 per cent in 2021. Globally, 42 per cent of travellers planned to book a small accommodation type in 2022, compared to 39 per cent in the year prior.
SiteMinder’s data also displays that the seasonal price gap—the difference between the cheapest and most expensive time of the year—has grown substantially in Germany. In 2019, rooms in September, which is on average the most expensive month, were 25 per cent more expensive than in February, when rooms were cheapest. This compares to 2022, when rooms in September, again the most expensive month, were 61 per cent more expensive than in January, when prices reached their low point.
“With not only increasing prices among smaller properties, but also a growing seasonal price gap, it is becoming increasingly important for local accommodation businesses to make informed decisions based on data rather than gut feel,” says Fisch.
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SiteMinder (ASX:SDR) is the world’s leading open hotel commerce platform, empowering hotels and accommodation providers to sell, market, manage and grow their business. SiteMinder’s innovative online platform offers hotels and accommodation providers a comprehensive range of products and solutions to manage and streamline the distribution of their rooms across a wide selection of direct and indirect channels, take bookings from guests and communicate with guests. The global company, headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila, generates more than 100 million reservations worth over US$35 billion in revenue for hotels each year.