London, UK – Data by SiteMinder, the global hotel industry’s leading guest acquisition platform, today reveals a steady recovery for Spain’s accommodation industry, as the country surpasses 35 percent of its 2019 booking levels for the first time in 30 days.
SiteMinder’s World Hotel Index shows that year-on-year hotel bookings in Spain dropped to as low as 22.15 percent on 8 November, in the midst of the second wave of coronavirus, and have since risen by almost 70 percent to 37.47 percent year-on-year. Hotel bookings in Spain were among the 11 to rise fastest on the World Hotel Index over the past week and are currently highest in Valencia (43.31 percent YoY), followed by Madrid (33.29 percent YoY) and then Malaga (30.68 percent YoY). Hotel bookings currently sit at 25.09 percent YoY in Barcelona.
Of all bookings made for a Spanish hotel in the last two weeks, 52.55 percent are for stays before the end of the year while 20.3 percent are for stays during the summer months next year. Over the coming year, hotel arrivals are set to be highest over the Christmas and New Year’s Eve period, as they are in the vast majority of European destinations, including Germany, France and Portugal.
“Our data suggests that travellers to and within Spain have confidence that the economic and health situation will be stable by next year’s summer and perhaps even as soon as Christmas,” says Sara Padrosa, Country Manager of Spain at SiteMinder. “While the current situation remains challenging for all accommodation providers in the country, what our data shows is that, just as we experienced after the first wave of coronavirus, traveller confidence has been quick to bounce back, spurred by news of an impending vaccine, easing cases and the opening of new travel corridors.”
The steady growth of hotel bookings in Spain has helped to drive global hotel bookings up by more than nine percentage points for the first time since they entered the stage of flux on 27 September. Following domestic acceleration and plateauing, flux forms the third of five stages that lay ahead of the world’s almost one million accommodation providers until their booking cycle resets into a different normal.
As part of the renewed traveller confidence in Spain, trip durations are also displaying signs of growth. Over the summer months next year, SiteMinder data shows that the average length of stay at a Spanish hotel will be 4.54 days versus the average 2.45 days seen this year.
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In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over €31 billion in revenue for hotels each year. For more information, visit www.siteminder.com.