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Total solar eclipse set to create a path of bright spots for US hotel businesses: SiteMinder

  Posted in Press Releases

SiteMinder data on total solar eclipse 2024

Dallas, USA – US cities on the path of Monday’s total solar eclipse will experience an influx of visitors this Sunday, 7 April and Monday, 8 April, reveals data from SiteMinder, ​​the name behind the only software platform that unlocks the full revenue potential of hotels.

One standout performer is Evansville in Indiana, where hotels are set to witness a more than fivefold increase in arrivals (505%) over the two dates, compared to the same period last year. Reflecting this surge in demand, SiteMinder’s figures show that the average cost of a hotel room in the city will be up 48.7% for the two dates in question, from US$224.73 last year to US$334.18 this year.

SiteMinder’s data also reveals strong numbers in Buffalo, New York, with hotel arrivals for this coming Sunday and Monday rising to almost three times higher (276%) than those the city saw for the same dates last year. Room rates increased correspondingly, by 92.77%, from US$161.56 last year to US$311.44 this year.

Dallas-Forth Worth-Arlington, the largest metropolitan area on the narrow path traced by the total solar eclipse, will also enjoy a two-day bonanza. According to SiteMinder’s figures, total arrivals at Dallas hotels on April 7 and 8 will be up 60.71%, compared to the same period in 2023. The average room rate has increased in line with this, by 17.77%, for the two dates.

The figures from SiteMinder also reveal the great anticipation which has built up around the total solar eclipse event, with the lead time on hotel bookings in Buffalo increasing by a staggering 482.16% year-on-year, to over 130 days. Dallas has witnessed a similar year-on-year increase of 342.54%, from 35 days in 2023 to 154 days this year.

Jason Lugo, Market Vice President for the Americas at SiteMinder, says, “Events such as the upcoming total solar eclipse provide an opportunity for hotels to bring in critical revenue by capitalising on surges in demand. They have already done the first part, which is ensuring their visibility to eclipse-chasers and securing their bookings. Additionally, they have employed clever, dynamic revenue management strategies to ensure their prices reflect the demand.”

Adds Lugo: “With their guests now due to arrive, it is time for hotels to take the next important step of offering a frictionless and personalised guest experience. This will maximise their opportunities to upsell to today’s experience-led, deal-hungry travellers, thereby further increasing their revenue.”

Media enquiries
Maria Cricchiola
+61 2 9056 7415

Investor information
Paul Wong
+61 411 889 876

About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year.


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