How to optimise your most profitable channel and book more guests direct: A step-by-step guide for hoteliers
Posted in Direct Bookings
Understanding the breakdown of where your hotel bookings are coming from and how much revenue you’re driving from them is vital for your business.
Without this analysis you can’t expect to develop successful revenue strategy. Ideally you’ll find you have a healthy proportion of bookings coming in direct through your hotel website and online booking engine.
If you don’t, it’s important to find ways to optimise direct bookings because this will be the most profitable strategy for your hotel.
In this ebook you’ll learn how to do this in five easy steps including:
- Make Google happy: Optimising SEO
- Engage your audience: Optimising content
- Delight your visitors: Optimising design and layout
- Remain accessible to all: Optimising functionality
- Make booking easy: Optimising integration
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