Free webinar: How to improve your hotel’s Google search rankings

  Posted in Digital Marketing

Did you know that Google changes its search algorithm up to 600 times per year? Stats like this make it tough for any hotel business to keep up!

There’s a science behind how Google ranks the website results when someone enters a search query. How can you ensure your hotel appears at the top of Google results pages when travellers type in particular terms? By understanding search engine optimisation, or SEO.

It’s important to understand how rankings work, and the role that SEO plays to help your hotel, if you want to effectively market your property online.

In this SiteMinder webinar, you will learn:

The basics of search engine optimisation (SEO)
Why you need to prioritise SEO
How you can improve your Google rankings with actionable steps

Our expert speaker:
Lisa Baade – 
SEO Expert, Founder of geoLocal SEO

Lisa Baade has extensive experience in SEO for the hotel and accommodation industry, having worked with some of Australia’s largest brands including IHG, Crowne Plaza Hotel Group, the National Convention Centre Canberra, The Star, The Darling at The Star, Punthill Apartment Hotels, Harbour Rocks Hotel Sydney – MGallery by Sofitel and Hotel Ibis World Square. Lisa also has a wealth of international SEO experience working on SEO and online marketing strategies for the Nantucket Hotel and Winnetu Oceanside Resort in the USA.

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