If you’re thinking about redesigning your hotel’s website or creating a brand new website to boost your online presence, it can be a daunting task to take on. And if you have no idea where to start with your hotel’s web design, then you’re certainly not alone.
Considering all the many different elements is tough, especially if you lack the time and resources needed to manage the project.
This ultimate A-to-Z guide, produced by SiteMinder, will help answer some of your questions, such as:
- What is responsive design?
- What should be on a website’s homepage?
- How can calls-to-action improve navigation?
- Why does a website need plenty of white space?
‘Your hotel’s ultimate A-to-Z guide to beautiful website design’ is a fun list covering all things that you need to create an awesome web experience. Here’s a sneak peek of what’s inside the eBook:
A is for…ABOUT US
Potential guests looking to book online should trust you as an experienced hotelier, and feel instantly more connected to you after visiting your website. Despite being often overlooked, the ‘About Us’ section is the perfect place to tell your story – explaining why you love to host your guests, and the kind of experience your hotel offers them. It’s a good place to talk about the history of your hotel, the local attractions, and of course your team of staff. Use this area to showcase your hotel’s personality and give guests an opportunity to get to know you.
I is for…INFORMATION
Your prospective guests visit your website for nothing other than to gain information. Information about your rooms, rates, facilities and amenities, room availability, contact details, your location and proximity to attractions, and things to do, to name just a few. Most of this information is viewed as standard, but your hotel can stand out from the competition by going that extra mile and supplying a comprehensive guide to what’s on offer locally. Having detailed information about the local attractions can help keep a prospective guest on your website for much longer. If you’re stuck for inspiration on how to present local attractions, there are some great examples to be found on websites designed by SiteMinder’s intelligent website creator Canvas, and you can view them here.
Y is for…YOUR CONTACT INFO
This might sound like a basic feature, but it’s incredible just how many business owners get this one wrong. Your contact information needs to be up-to-date all the time. You should list as many contact details as you can – but here’s where hoteliers can fall into trouble. Only list the contact details for the communication that is active and manned by your staff. For example, don’t list firstname.lastname@example.org if you don’t actually take bookings through that email address, or more importantly, if you don’t ever check it. You should encourage your customers to leave you feedback, but again, only if you plan to acknowledge and dedicate some time to a response.